Spurred by soaring growth in online room reservations, Park Place
Entertainment Corporation this week is launching all-new Web sites for its 18 domestic resorts.
The new sites are designed to make it easier than ever for guests to reserve their hotel rooms over the Internet and access detailed information about the latest attractions, events and amenities at Park Place casino resorts.
— Convenient, easy-to-find reservation booking engines on each resort home page.
— Comprehensive, “one-stop” information about resort attractions, including shows, restaurants, shops, spas, golf courses and other leisure activities.
— Online access to a wider variety of rooms (including upgraded rooms and suites at many resorts).
— Multiple room reservations in a single transaction.
— Special calendars that highlight dates when the most attractive rates are available.
— Event and entertainment calendars that encourage guests to visit for a special event or a performance by their favorite entertainer.
— Valuable guest packages at many Park Place resorts that include gaming tournaments, weddings and other popular resort features.
“The new sites will offer tremendous benefits to our customers and our casino resorts,” said Park Place Senior Vice President of Electronic Commerce Frank Han. “These new sites deliver what online customers want the most—accurate information, powerful reservation tools and an elegant, user-friendly design.”
“For our casino resorts, we expect the new sites will drive faster growth in online reservations, which can significantly reduce costs while helping us build a better and longer-lasting relationship between the resort and its customers,” Han added.
“This new site architecture creates a platform for Park Place that will enable us to expand our Web marketing and customer relationship management initiatives. We`ll be doing a lot more on the Web,” Han said.
The launch of the new Park Place Web sites follows a year of dramatic growth in the company`s online hotel room reservations. At Park Place, hotel room reservations booked through resort Web sites in the first 11 months of 2002 increased 47 percent over the same period in 2001. The figure was up 156 percent over the first 11 months of 2000. Those figures do not include rooms booked online through third-party sites. From January through November 2002, Park Place sold more than 393,000 room nights on Park Place sites.
According to a 2001 study by PhoCusWright
, the independent online travel research firm, hotel bookings on the Internet will grow to $6.7 billion this year. Jupiter Media Metrix, an Internet monitoring firm, forecasts that online bookings will account for nearly 19 percent of all travel bookings by 2005, while PhoCusWright`s outlook is even higher, at 29 percent.
Related stories on ITN:
(23/01/2002) Internet Access Delivered to Park Place Hotels
(21/03/2001) Utell To Represent Park Place