Northwest Airlines Ranked #1 Airline on the Internet by Business 2.0 Magazine

MINNEAPOLIS/ST. PAUL—(May 11, 1999)—Northwest Airlines is the leader among U.S. airlines and one of the country’s top e-commerce performers, according to a survey done by Business 2.0 Magazine.

Northwest ranked 63rd overall, joining a list that included such Internet heavyweights as Cisco Systems (1), America Online (5), (6) and Yahoo (11), Netscape (40), Mindspring (54), Microsoft (61), Gateway (66) and Apple (94). “The Internet has become an increasingly vital way for customers and airlines to do business,” said Al Lenza, vice president distribution planning. “We are delighted that our efforts have been recognized as the industry’s top web site.” Business 2.0 set out to determine “what are the leading companies of the Net Economy.” After reviewing more than 600 candidate companies, the magazine settled on a list of “the 100 companies that are taking the best advantage of the opportunities promised by the Net Economy.” The list was published in the May issue.

The top companies were rated in 5 areas: annual web revenue, purity of web business (web revenue as a percentage of total revenue), growth momentum, market cap power, and B2 Factor (overall strength, market reach, online competitiveness, and future positioning). Northwest Airlines is the only airline that has award travel booking capability on the Internet. Northwest Airlines’ website will generate approximately $220 million in web revenue, and 5 percent of award travel is booked through the company’s website.

The entire list and accompanying article from the May issue of Business 2.0 is available at