School of Management Academic Delivers eTourism Book

The first book to cover the issue of Information Communication Technologies, business strategy and tourism from a strategic perspective has been written by Dr Dimitrios Buhalis, course director for the MSc in eTourism and Director, Centre for eTourism Research (CeTR) at the School of Management, University of Surrey.
The book establishes a basic level of understanding of the new technologies driving change, the main strategic management choices and the generic impacts of ICTs on strategic management. Then it explores the relationships between tourism and ICTs from a strategic management perspective for each sectors of the tourism and hospitality industry. The book is written mainly for final year undergraduate and postgraduate students in business, tourism and hospitality programmes who need to explore how they can use ICTs in a strategic context.

Speaking about his book, Dr Buhalis commented “this work provides a comprehensive analysis of how tourism, travel and hospitality organisations can use ICTs strategically for achieving competitive advantage. It incorporates years of research on this area as well as a synthesis of the most up to date theories and practice. The book emphasises the strategic dimension and focus on the long term strategies and benefits for moth individual tourism organisations and destinations. Therefore the book will be valuable for both University students and lecturers as well as industry professionals”.