and GETLiSa, the wireless Local Information Service Assistant, announced an agreement to join forces in an undertaking designed to bring highly valued, revenue-generating applications to the wireless medium.
The integration of Custom Weather’s highly accurate weather related reports and forecasts into the popular GlobalDining application of GETLiSa
, (Local Information Service Assistant) offers the next generation of revenue-generating applications to carriers. GlobalDining users have the option to immediately view location-specific weather information as they make dining plans. The integration of instant, relevant planning information such as location-specific weather brings a new level of value to the GlobalDining user experience.
“Having GETLiSa? as a partner gives CustomWeather another avenue to present its location-based forecasts to consumers,” said Geoff Flint, CEO of CustomWeather, “Integrating relevant weather information with any kind of recreational or travel-related service instantly adds value to the offering. Our technology makes it easy, so that implementation and roll-out occur quickly and efficiently.”
In addition to the GlobalDining? Worldwide Restaurant finder, GETLiSa offers TaxiQuick?, a Location Based Taxi application and several other applications that perform the function of connecting merchants to the wireless Internet. The GETLiSa? platform offers carriers the ability to deliver applications via voice, SMS or WAP and combines a fully optimized set of user interfaces with premium content.
“Custom Weather is an industry leader, with key Carrier customers around the globe. Our team is delighted to be working closely together with Custom Weather to deliver more useful features within our suite of applications,” said Jim Nardulli, GETLiSa President. “We expect that corporate sponsorship of the weather reports that we deliver will prove to be a sound source of revenue for us and our carrier partners going forward.” Nardulli added.
Related stories on ITN:
(16/05/2002) CustomWeather Launches Hurricane & Storm Tracking Service
(31/05/2001) Custom Weather for Despegar
(08/05/2001) Falcon Media Takes Custom Weather