Michigan.org Travel Reports Dramatic Rise in Traffic

6th Jan 2003

Travel Michigan have announced a dramatic increase in the number of web surfers looking for Michigan travel information at michigan.org

in 2002.
Inquiries in 2002 to the state`s official
web site for tourism information rose 53 percent over web inquiries in 2001.

Nearly 2.25 million web user sessions were recorded in 2002, up from the
nearly 1.5 million the previous year.  Some 62% of michigan.org web users were
Michigan residents, while 38% inquired from out of state.
“We certainly view this as a positive indicator for leisure travel in
Michigan,” said George Zimmermann, vice president of Travel Michigan.  “We
know from independent research that 65% of consumers who use michigan.org for
tourism information then travel to and within Michigan.”

Since Travel Michigan launched its first web site in December 1995,
michigan.org has become an increasingly popular source for Michigan travel
information online.  The current site saw its last major redesign in July
2002.  Improvements to michigan.org included advanced capabilities such as
allowing visitors to search for Michigan tourism activities by interest or by
location.  Web visitors also can sign up for a free monthly e-newsletter
featuring Michigan destinations, events, attractions, deals and discounts.
Research completed since the redesign of the travel information on
shows positive results for the latest version of the site.
Consumers gave the new site particularly high marks for ease of navigation,
ease of finding information and site organization.  In a separate survey of
the tourism web sites of all 50 states, michigan.org ranked 6th in the nation.
Related stories on ITN:

(08/01/2002) Web Traffic Up 23% for TravelMichigan.com




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