Thomas Cook Selects MicroStrategy Technology

3rd Jan 2003

Incorporated, a worldwide provider of business
intelligence software, have announced that German-based Thomas Cook AG
, the
second-largest travel group in Europe, is
using the MicroStrategy Business Intelligence Platform(TM) as its enterprise
business intelligence standard. 
With MicroStrategy technology, hundreds of
employees at Thomas Cook AG can better understand hotel capacities and
contractual terms, optimize travel routes and track the types of the rooms
that are booked.
  “The MicroStrategy platform has been well received by our end user
community,” said Hans Dresler, data warehouse manager at Thomas Cook AG.
“During a critical phase of corporate restructuring and growth, Thomas Cook
relied on the MicroStrategy platform 24/7 for uninterrupted business
intelligence analyses.  With the technology, decision-makers from management
all the way to our executive board can analyze in real time critical success
factors necessary to make better business decisions.”
  The MicroStrategy platform anchors a number of business intelligence
applications, including the management information reporting system, revenue
management analysis, sales analysis, and customer call center applications.
Approximately 200 employees at Thomas Cook are able to analyze 500 gigabytes
of sales information contained in an IBM DB2 data warehouse, and expect to
eventually link customer information to the data warehouse.  In the future,
decision-makers will receive corporate indices proactively in real time via a
variety of methods, including email and short message service (SMS).

Related stories on ITN:

(22/12/2002) Thomas Cook India Announce New Online Feature

(20/03/2002) Thomas Cook Direct Selects Blue Pumpkin Contact Centre Solution

(16/11/2001) Datalex Implements Consolidated Fares Solution for Thomas Cook Retail Division




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