Amadeus to Strengthen Regional Network in Africa


has today opened a second, regional branch office for Central & West Africa in Douala, Cameroon. This new office, together with another one opened in Dakar (Senegal) earlier this year, is designed to manage the company`s rapid growth in the region and support the operations of Amadeus` regional headquarters (Amadeus C&WA) in Abidjan, Ivory Coast.

Amadeus C&WA supports a vast area comprising 15 countries which, together, offer significant business potential. Air reservation figures for the year to date reflect a growth trend with an 11.7 per cent increase in bookings for Central & West Africa, compared to a worldwide decline of 4.9 per cent for the same period. In addition, the International Air Transport Association (IATA) forecasts the region`s average annual growth rate in air traffic for 2002-2006 at four per cent.


Amadeus` regional office brings the GDS`s world-class range of products and expertise closer to the market, delivering tailored solutions, localised comprehensive training, technical and customer help desk services to travel agencies.



After a year of operations, Amadeus C&WA is successfully growing its travel agency network and has a market share of 74 per cent of the region`s air reservations. In this period, 165 travel agencies in C&WA have chosen Amadeus as their preferred global travel distribution system.


Eric Frerotte, General Manager of Amadeus C&WA, heads the regional organisation and is supported by local teams of professionals, who are co-ordinated directly by Sales & Operations Manager, Wilfried Tchetchenigbo, in Douala, Dakar and Abidjan.

“Our positive progress is the result of working with the travel agents as partners,” says Eric Frerotte.


The travel distribution industry in Central & West Africa is made up of mainly mid-sized and small travel agencies, that require special support and solutions that meet their local needs.


“Our aim is to help them improve their productivity and capacity to deliver quality customer service in the most cost-effective way. To enable this, we are offering the most powerful and user-friendly solutions available in the industry. In the last 12 months we have also trained over 300 travel agents to maximise the use of our value-adding solutions,” he points out.


“Reinforcing our presence and operations in Central & West Africa indicates our clear commitment to the travel community in the continent”, adds Julia Sattel, Vice President EMEA and Latin America for Amadeus. “As their global technology partner, Amadeus will start in 2003 to provide internet services to travel agencies in selected African countries and to promote back office solutions for statistical information storage.”


In addition, the enhanced versions of Amadeus` browser based reservation tools, ProWeb and Vista, are already operational in some agencies within the region.


Related stories on ITN:

(04/12/2002) Amadeus Announces 2003 Airline Reservations Pricing

(27/11/2002) Amadeus Delivers New Reservation Tool for Agents

(21/11/2002) Corporate Tavel Agencies Boost Efficiency With Amadeus