has today entered the UK market, signing an agreement with
Plymouth to power and manage the city`s destination web presence.
The deal sees Morveren, a Truro/Cornwall based e-tourism training and
support company, becoming a UK partner to Tiscover and providing local
support to Plymouth to continually develop the destination`s online
The system behind each portal is a powerful
tool for destination marketing organisations and accommodation providers to
market their products and services online, both through Tiscover portals and
their own individual websites.
Tiscover`s agreement with Plymouth arose as a result of the city`s desire to
reach more overseas visitors, in addition to increasing awareness across the
UK, and will see Tiscover re-developing the city`s tourism website,
, in conjunction with Morveren.
The redeveloped site will offer an at-a-glance guide to top tourist
attractions, festivals and cultural events, coupled with the ability to
search and, in the future, to book hundreds of accommodation providers in
and near Plymouth.
The Bureau Chairman Kathleen Banks welcomed this bold and innovative
partnership with Tiscover which will propel Plymouth to the leading edge of
quality e-tourism development in the UK.
Peter Roberts, Plymouth Marketing Bureau Manager said: “Plymouth will become
the first UK destination to benefit from Tiscover`s marketing strength,
which has revolutionised tourism promotion in Europe. Following an extensive
review of destination management systems we opted to work with Tiscover
because of the company`s unrivalled marketing support and robust e-commerce
Karsten Karcher, chief international business officer at Tiscover said: “We
are delighted with Plymouth`s decision, and believe our entry into the UK
market represents a key breakthrough for Tiscover. Plymouth`s move reflects
the widely held view that destination management technology represents the
future of tourism not only for the UK, but worldwide.”
Brian Gurnett, director at Moveren commented: “We are currently working with
other tourist-related organisations in both the public and private sectors
to bring the competitive marketing advantages of Tiscover to an increasing
number of destinations across the UK. We look forward to an exciting
Related stories on ITN:
(27/11/2002) Austrian Airlines & Tiscover Form Online Marketing Alliance
(22/10/2002) Tiscover Strengthens Position in Germany
(08/08/2002) Tiscover`s Growing Impact onTravel and Tourism