Real Media

, a leader in interactive marketing, announced today it has signed an exclusive representation agreement with All-Hotels Limited.
All-Hotels operates one of the internet`s leading hotel and accommodation sites,
all-hotels.com

, a company recently acquired by Online Travel Corporation

(OTC), an online travel supplier and retailer.

The agreement includes exclusive rights for Real Media to sell advertising and sponsorships for all-hotels.com, which will use Real Media`s Open AdStream( technology to meet its ad serving management needs.

Through previously announced agreements with London-based OTC, Real Media is providing similar representation and ad serving technology to other OTC consumer travel sites, including: Bargainholidays.com, Ferrybooker.com

and ifyougolf.com

Tim Brown, managing director of Real Media commented: “We are delighted to expand our relationship with OTC and its industry-leading portfolio of travel sites,” OTC has assembled a tremendously comprehensive suite of consumer travel websites, giving marketers who target travelers a one-stop opportunity to reach this desirable audience. All-hotels.com is a powerful addition to the OTC portfolio as it`s a leading travel site, making it very attractive to advertisers.”
John Bevan, general manager at OTC, said: “We have a terrific relationship with Real Media and are pleased with what they have accomplished to date. Their sales representation and technology are the best in the industry and have served us well. The addition of all-hotels.com to our roster of sites gives Real Media an even stronger package to sell to advertisers, and we look forward to continuing to grow with Real Media in the months ahead.”   

Related stories on ITN:

(19/12/2000) All-Hotels Partners With FTD.COM for Holiday Promotion

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