has appointed an account manager to oversee the needs of its smaller customers in the Nordic region.
Anna Iverstam joins the company from Worldspan where she held various business development and marketing posts over a period of four years, most recently in London.
Kath Webster, Sabre’s acting managing director for the Nordic region, said the appointment would help the global distribution system (GDS) differentiate its local service.
“The Nordic market has been dominated by a single GDS for far too long, and personalised customer service for smaller travel agencies is always one of the first casualties in this situation”, she said.
“Anna’s appointment is designed to help reverse that trend, giving travel agencies in this region yet another reason to change their GDS provider.”