Qjump Limited, the rail booking specialists from National Express Group, has formed a partnership with TradeDoubler, the European leader in online performance-based marketing and sales solutions, to implement an affiliate programme across the UK.
The affiliate marketing program allows Qjump to advertise on thousands of web sites across the Internet instantly expanding reach, building brand awareness and acquiring customers, all on a pay-for-performance basis. This results in more cost-effective online marketing and lower customer acquisition costs.
This is the first time Qjump Limited has run an affiliate programme and in the first week over three hundred websites have already signed up.
“We see affiliate marketing as a successful way to build relationships with other online partners and drive quality traffic and sales to our website,” said Rosin Kirby, Head of Marketing, Qjump Limited. “The knowledge, experience and resources provided by TradeDoubler are exactly what we need to expand our reach and develop our business.”
Launched in January 2002, Qjump.co.uk is rapidly becoming the leader in the online rail-ticketing arena. Qjump has already secured several major partnerships, including Internet mapping site multimap, online travel provider Expedia and the online newspaper telegraph.co.uk.
“Rail travel is a service that is relevant to an enormous amount of websites,” said Roisin Kirby. “By becoming an affiliate partner, people can add this service to their site which will increase the earning potential and stickiness of their site - without it costing them a penny!”
“We are delighted to be working with Qjump,” said Andreas Bernstrom, Sales Director at TradeDoubler. “It demonstrates the validity of affiliate programs as an essential part of a company`s online media mix.”