is Proving to be a Hit with Surfers

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bmibaby introduced a major new oîline booking website in September as part
of the migration to the Navitaire Open Skies reservation system. This was
chosen because it ensures a speedier booking process for passengers, along
with enhanced search and availability functionality. The new reservations
system has vastly improved the speed and efficiency of the booking process
for visitors and is expected to encourage surfers to revisit.

Tony Davis, managing director, bmibaby said:
“We are extremely pleased with how much we have
achieved in such a short space of time. We are still a relatively new
airline and to be up there with the more established airlines and in some
cases gain more website visitors than them is great.


“Obviously a website without a great product is
useless, and so much of the recent online growth and success reflects the
low fares and great destinations that we offer.

“To complement the fares we have a very aggressive
plan to support the travel trade, clearly the way forward for them is to
have customised websites that allow them to continue serving their
customers. bmibaby will be leading the way in this field over the next few

bmibaby is now serving 22 European destinations from East Midlands Airport
and nine European destinations from Cardiff International Airport. The
airline is also actively seeking a third UK base, which is expected be
announced towards the end of the year.

Related stories on ITN:

(29/10/2002) bmibaby Selects Galileo International as its Preferred Partner

(04/10/2002) bmibaby and Sterling Added to FlightScanner

(30/09/2002) bmibaby to Launch Exclusive Website for Travel Trade