Delta and AT&T Wireless Launch Marketing Agreement

22nd Oct 2002

With the busy holiday travel season quickly approaching, Delta

Air Lines and AT&T Wireless have entered into a new marketing agreement that enables SkyMiles members to stay connected while earning frequent flyer miles.
Beginning today, members opening a new account with AT&T Wireless can earn 5,000 SkyMiles by calling 800-217-1497 or visiting


“SkyMiles members appreciate the ability to connect with others via wireless service and travel,” said Christine Pierce, Delta’s director of Partnership Marketing. “Our new agreement with AT&T Wireless, which is similar to our recent AT&T residential long distance and local service agreement, allows our members to earn miles at home or on the go.”

“Airline travel and wireless service go hand-in-hand,” said Michael Sievert, chief marketing officer for AT&T Wireless. “Together, Delta and AT&T Wireless are helping people stay on the go, but never out of touch.”


Related stories on ITN:

(09/10/2002) Delta to Outsource Reservations Functions

(27/00/2002) Delta to Introduce New Initiatives to Speed up Check-in Process

(20/09/2002) Customers Earn Bonus Miles by Checking in Online




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