Largest private software company reaps benefits of company-wide PlaceWare
deployment and achieves more sales, great collaboration and
better training for less
PlaceWare, the most reliable, secure and easy-to-use web conferencing and
collaboration service for Internet-based business communications, today
announced that SAS
, the leader in business intelligence, is using PlaceWare
web conferencing throughout its organisation and has saved millions in the
process. SAS uses PlaceWare to host customer webinars, conduct customer
site visits, train the sales force, hold internal meetings, provide customer
support and drive e-learning initiatives.
John Sall, co-founder and executive vice president, SAS commented:
“PlaceWare has completely changed our sales and marketing approach.
PlaceWare has reduced the challenges of travel and scheduling allowing us to
respond to customers` needs more quickly. The end result for SAS is more
sales with lower costs.”
In one utilisation of PlaceWare, SAS holds biweekly webinars for customers
to see demonstrations of its JMP* software product saving thousands in
travel and recruiting costs and millions in overall savings. SAS has also
recorded an on-demand webinar customers can view anytime.
Kristin Nauta, director of JMP sales and marketing, SAS said: “PlaceWare is
helping us close sales quicker. I remember during our first webinar with
PlaceWare almost two years ago we could see potential customers logging off
the event and logging on to purchase software…it was very exciting to