European Expansion for Insures Growth for Website

A key agreement was struck early today between leading city site,
and Firstream, the Pan-European leader in online and offline distribution to targeted populations.  Firstream is based in France and has offices in the United Kingdom, Italy, Germany and Spain. 

On the basis of the agreement, individuals throughout Europe will be able to book complete travel arrangements to Vegas through  The site, when accessed, will automatically open in the native language of the user’s country of origin.


The deal will effectively increase bookings for, and bring more European visitors to Vegas through Firstream’s vast distribution of tailored products.



“ intends to recapture and grow the European marketshare for visitors to Vegas,” said Howard Lefkowitz, president of  “The potential from the European market is extensive, and the site will provide easy access to all the necessary components for a complete Vegas experience,” continued Lefkowitz. 


“ is one of the best city brands worldwide and we are delighted to have been chosen as their European distribution partner”, said J.C. Chopin of Firstream.  “We will be providing the European market with the most secure transaction capabilities when booking trips through,” he continued.


The partnership with Firstream
will build’s supplier base by adding key international air carriers and tour operators that can expedite in-bound travel to Vegas.  Through connectivity with, European customers will soon be offered the option to book other top U.S. destinations besides Vegas.


In its representation of the city as a whole, actively pursues the Vegas visitor - both nationally and internationally.  The company plans to open and operate a technical and customer service office in Paris to support the expanded markets. servers will continue to be managed from data centers located in the company’s headquarters in Vegas.





The seven countries account for the greatest number of European travelers to Vegas, with over a half million visitors arriving in 2000, according to a study by the U.S. Department of Commerce, Tourism Industries, In-flight Survey of International Travelers to the U.S. and the Las Vegas Convention & Visitors Authority.  The study indicated that the United Kingdom showed a small increase in travel to Vegas as compared to 1999, while the other countries experienced a fall-off in tourism to the city. 

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