Entertainment Company Connects with the Pfeffer Group


, the hospitality entertainment and
Internet connectivity solutions company, announced the addition of Eric Pfeffer and the
Pfeffer Group, LLC, a leading international hospitality consulting firm with which it has
formed a strategic alliance.
The Pfeffer Group`s

President, Eric Pfeffer, will support and
help guide Koolconnect’s strategic initiatives, including the market advancement of
Sprint InSiteSM with KoolConnect Interactive Media, a unique technology providing
enhanced in-room entertainment and business communications services to four- and
five-star hotels.

Pfeffer said, “This is a opportunity to take an innovative and impressive hospitality
technology to the next level.” He concluded, “Sprint and KoolConnect have a product
platform that provides powerful added value to hotels today, and it’s exciting to help
strengthen and participate in the product and Company’s future growth.”

Pfeffer, the former chairman and CEO of Cendant’s Hotel Division, currently serves as
president of The Pfeffer Group, as well as president of the International Hotel &
Restaurant Association (IH&RA). Previously, Pfeffer led Cendant Corporation’s Hotel
Division, the world’s largest hotel franchisor, as chairman and CEO.
Sprint InSiteSM offers a suite of guest-room entertainment applications, including highspeed
Internet access over the TV or laptop computer, e-mail accessibility, music,
games, local maps and information, digital movies-on-demand with VCR functionality,
and digital concierge services. The service is operated through the hotel guest’s
television via wireless keyboard or remote control. Sprint InSiteSM also has a
messaging system that improves communication with guests and saves hotel staff time.


Since June 2001, when Sprint InSiteSM was first introduced to the hospitality industry,
KoolConnect and Sprint have signed several strategic contracts with hotel properties
throughout the United States. Today Sprint and KoolConnect are getting ready to
deploy its product to thousands of hotel rooms in the US. To enhance current and future
product deployments, Pfeffer will lead the implementation of management, operational
and marketing plans for the benefit of customers and shareholders.

“Eric Pfeffer’s successful career in management and prominence in our industry speak
for themselves,” said Eran Segev, president of KoolConnect. “We fully expect to benefit
from Eric’s expertise to further develop our product and serve our clientele as well as
assist our senior management team in developing its management skills. The Pfeffer
Group’s presence is a tremendous boost for our future plans.”
Thomas Patchin, Sprint’s director of hospitality added, “Successful business plans
require people with experience, and Eric’s knowledge and insight will be a valuable
asset to help us reach and exceed our goals within the hospitality sector.”