Luxury Cruise Line to Increase Cyber Presence

Luxury cruise specialist Crystal Cruises debuts an additional website this week dedicated to Crystal Serenity, the Six-Star rated fleet`s third ship departing on its inaugural cruise July 7, 2003.
The site, crystal-serenity.com

, premieres the first 3-D images and an animated virtual tour of the exteriors and interiors of Crystal Serenity, including a wide variety of public rooms and personal accommodations, as well as the first video clips of the construction progress. Also featured is a timeline of major development and building milestones. The new website can also be accessed via the luxury line`s main homepage at crystalcruises.com

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“We created the Crystal Serenity website not only to disseminate the most up-to-date information, but also to tell her development story, from the initial planning stages to the moment the champagne bottle breaks on the bow,” says Adam Leavitt, Crystal Cruises` senior vice president, marketing.


The debut of the Crystal Serenity website is the latest advancement in the luxury line`s cyber presence. Earlier this month, crystalcruises.com was redesigned in accordance with the line`s new brand image, as seen in the 2003 Cruise Atlas and all newly produced marketing and advertising materials. The website also features even easier to follow navigation. New flash technology will be added this fall.

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The 68,000-ton, 1,080-guest Crystal Serenity will feature a higher space-per-guest ratio than her sister ships Crystal Harmony and Crystal Symphony. With increased dining options, a greater number of staterooms with verandahs and exquisitely-appointed penthouses, as well as expanded venues for entertainment, fitness and educational pursuits, the long-anticipated Crystal Serenity will build upon the best of the fleet.

 

Related stories on ITN:
(22/02/2002) Crystal Cruises e-brochures

 

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