Continental Redesigns Web Site to Offer More Functionality

20th Sep 2002

Continental Airlines has unveiled its redesigned Web site,
provides more functionality for customers including “real-time” OnePass
customer account information and online reward travel booking.
“We`ve redesigned the Web site to make it easier for customers to check
fares, flight availability and flight status, purchase tickets, reference
their OnePass frequent flyer account information and for the first time, book
reward travel online,” said Larry Kellner, president, Continental Airlines.
“Customers are able to navigate the entire site with just one click and
quickly conduct their business.”
To promote the new site, Continental is offering OnePass members 2,000
OnePass bonus miles for online ticket purchases through Sept. 30, and a
20 percent discount for online reward travel bookings through Dec. 31.  Some
restrictions apply.
At, customers are able to search and book Continental
Airlines` flights by lowest fare or by scheduled departure time, confirm
reservations for rental cars and more than 42,000 hotels in 20 countries and
book Continental Airlines Vacations.  Additional highlights to
- My Account - A new “My Account” button allows customers to quickly
      access their OnePass account activity, change their traveler profile
      and manage reservations with a single sign in from the home page.  The
      account information is connected to Continental`s central customer
      profile and provides immediate “real-time” updates to the account.

- Online Reward Travel Booking - For the first time, customers are able
      to redeem OnePass miles to book reward travel online, anytime.  New
      functions allow customers to view reward ticket options, combine
      different types of rewards and compare prices on each reward option,
      making the most flexible online reward booking system in the industry.

-  One Click Navigation - Customers are able to quickly navigate the
      site by scrolling over five subject tabs at the top of the home page.
      Drop-down tabs show the information contained in each subject enabling
      the customer to locate the information with just one click.

-  Click to Talk Service - With the click of a button, customers are
      able to talk “live” over the internet with a representative from
      Continental Airlines` electronic support desk.  The “Click To Talk”
      icon is located on select pages where customers are
      likely to need assistance.  Continental is the only airline to offer
      click to talk service via the Web site.

-  Enhanced Search Capabilities - Enhanced search capabilities make it
      easier to find specific information on any subject on the site.
      Customers simply type in a search word or phase at the “Search”
      command to receive a list of appropriate links within the site.

Related stories on ITN:

(13/09/2002) Powers Continental`s Last-Minute Deals.

(29/08/2002) Cendant & Trip Network Alliance With Continental

(07/06/2002) Continental Airlines & eBay Announce Co-Branded Site.





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