iHotelier Expands In Europe

Having established a strong client base in the United States and Latin American markets, iHotelier
, a division of Webvertising Inc, has announced the opening of its European office in Spain. 
Caption: Jeff Stone
Director General - Spain European Operation

This office will be responsible for supporting all of iHotelier’s clients in Spain and other countries across the continent and will be the principal European sales and support office.  The firm’s business plan outlines the development of a reseller/distributor network throughout Europe that will be fully supported in all aspects from the Spanish office.

iHotelier already has a diverse and high-profile clientele in Spain that includes independent properties, chains, and travel portals.  iHotelier initially entered the Spanish market in early 2001 with two resellers.  iHotelier has been powering Central De Reservas (www.centraldereservas.net
), a leading Spanish travel portal with over 150 hotels since its initial entry into the Spanish market.  That number is expected to further increase with the implementation of iHotelier’s OneScreen booking interface, CRS, and Internet marketing services. Most recently, iHotelier signed a contract with Zenit Hoteles (www.zenithoteles.com
) of Spain, a hotel chain with properties throughout the country.  iHotelier will provide online bookings, seamless GDS connectivity, and a Web-based CRS for all twelve of Zenit’s properties (Zenit will be represented on its WV chain code).  iHotelier represents an additional fifteen independent properties in the region.

Heading iHotelier’s Spain office will be Jeff Stone, who has signed on as the Director General of Spain/European Operations.  Jeff brings a valuable skill set with several years of experience in distributor relationship management and international marketing in Latin America and Asia. 
“Running the operations of a U.S. based firm in a foreign market requires a very strong understanding of both worlds, and the ability to manage expectations.  It’s not an easy task and not many people can handle it,” said Rodrigo Jimenez, iHotelier’s Chief Executive Officer.  “We recruited Jeff for this position after an exhaustive nine month search.  He has been living in Spain for over three years and brings with him a unique combination of cross-cultural skills and strong business planning.  We are very excited to have him heading up our European operation.”

According to Jeff Stone, “This is a great opportunity for me.  iHotelier and its parent company Webvertising have proven themselves time and again through the comprehensive functionality of its system and exemplary customer service.  To be part of such a team is an honor.  I look forward to leading the sales and support effort for iHotelier in both Spain and Europe as a whole.”


Related stories on ITN:

(04/09/2002) iHotelier Forms Strategic Alliance With NoBarriers

(15/08/2002) iHotelier Continues To Attract Hotels Nationwide

(31/07/2002) iHotelier’s OneScreen Interface for Multi-Property Disney Site