New Appointment for Rosenbluth International

Rosenbluth International
, one of the world`s leading business-to-business travel management companies, announced today that Gordon Locke has been promoted to the position of Vice-President of Marketing and Business Development for North America. 
In his new position, Locke will be responsible for mid- and long-term strategic marketing for managed business travel, online services, meeting services operations and related product distribution. 


In addition, Locke will work with the Rosenbluth management team to identify business trends, set corporate strategy, and propose necessary changes to guide Rosenbluth`s regional competitive positioning. 


“We`re very excited for Gordon to spearhead Rosenbluth International`s marketing strategy for North America as the company continues to expand globally and develop new and unique product and service offerings,” said Ron DiLeo, Senior Vice President for North America.


“The dynamic range of Rosenbluth International`s products and services is incredibly exciting, and I look forward to providing marketing leadership within such a creative and innovative organization,” Locke said.


Locke`s previous position was with Rosenbluth as Director of Marketing and eStrategy, where he worked with the sales, product management and IT organizations to unify marketplace trends and client needs with future technology and e-commerce offerings.  He has also held various executive-level and business development positions focused on customer relationship management solutions, technology and marketing with companies such as T-Direct, ITI-Metters, Grand Heritage Hotels International, The Ritz-Carlton Hotel Company, the U.S. Department of the Treasury and Potomac Hotel Group. 

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Related stories on ITN:

(06/09/2002) Rosenbluth Penetrates Mexican Business Travel Market

(13/08/2002) Rosenbluth Statement on US Airways Filing for Bankruptcy

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