has announced that its dynamic packaging technology and merchant inventory now powers Continental Airlines Vacations` last-minute deals for weekend getaway packages at Continental.com
and the Continental Airlines Vacations web site, coolvacations.com
Site59.com developed an ASP distribution model that offers packages that are guaranteed available and include a combination of bundled air, hotel, car and unique extras.
Customers searching for spontaneous weekend getaways can easily find Site59`s cost-saving trips on Continental Airlines Vacations` web site home page by clicking on the “Last Minute Deals” link found under the Travel Ideas section. A link to these vacation packages is also provided in the navigation of the “Specials” tab. Hundreds of domestic and international packages are available from 36 origination cites.
Site59 has seen an increase in bookings made within 7 days of departure. 87% of customers booked and traveled within one week in 2002, up from 77% in 2001.
According to the American Express 2002 Leisure Travel survey: “Besides taking more vacations, Americans are also embracing short, weekend getaways. Sixty-three percent of survey respondents say they are planning a weekend getaway this year, and the average number of weekend trips will be four, up from three in 2001. We are providing Continental`s loyal customers who choose to make travel plans at the last minute with the most affordable and creative travel offerings to destinations served by Continental,” said Michelle Thomsen of Continental Airlines Vacations.