Sabre Continues Growth in Scandinavia

continued its recent growth in Scandinavia with the conversion this month of Danish agency Check Point Travel A/S.  The Arhus-based agency converted to Sabre from Worldspan and is the fourth significant Scandinavian success story for the world’s largest global distribution system (GDS) in as many months.

Check Point Travel is implementing a CITRIX-based environment.  Director Frank Jacobsen said the move was part of an internal drive to enhance the flexibility and efficiency of the company’s existing offices in ?...rhus and Svendborg, as well as a new office opening in Copenhagen.  He said the agency’s choice of GDS was influenced largely by an ability to contribute to this process.

“At a time of great technological upheaval for the company, we needed a GDS partner that was prepared to go with the flow and make practical suggestions on how to address the challenges we faced”, he said. “We were won over because Sabre offered the best solution and could guarantee that its GDS would operate fully on a CITRIX solution”.

Sabre’s Scandinavian functionality has been boosted in recent months with the introduction of additional Swedish and Norwegian rail booking capabilities, and e-ticketing on a wide range of Scandinavian airlines and routes.  Dawnne Unger, Sabre’s managing director in the Nordic region, says this has contributed to much of Sabre’s recent success in this market.



“This conversion, and those that came before it, is proof that Sabre’s drive to grow its bookings share in Scandinavia is proving successful.  We have some way yet to go before we reach our Scandinavian booking share target, but I’m confident that we’ll reach our goal, especially if we can maintain our current momentum”.

Related stories on ITN:

(11/09/2002) Sabre Introduces New Ground Transportation Functionality in Sweden

(06/09/2002) Sabre Names New Leadership in Airline Divisions

(03/09/2002) Sabre Delivers Cost Reducing Tools for Travel Agents