is to launch a comprehensive, competitively priced online selling solution that will enable Tour Operators to sell a wide variety of their holiday products online. å“Sell-It Suiteå” is a robust, reliable and scaleable family of solutions that can be quickly incorporated into an existing Tour Operatorå‘s web site and IT infrastructure.
Sell-It Suite has been specifically designed to meet the requirements of Tour Operators based on RWA’s extensive experience working with Tour Operators throughout Europe.
Using Sell-It suite, Tour Operators will be able to sell online:
 Holiday packages
 Accommodation only
 Flight only
 Fly drives
 City Breaks
 Scheduled Flights
 Car Rental
Many current online booking facilities are ‘first generation’, ‘get-something-out-there’ solutions based upon screen scraping and other rudimentary capabilities. Unfortunately, these solutions have proven to be un-reliable and slow and can result in customer frustration and even damage to the Tour Operator brand.
RWA’s Sell-It Suite is the first of the ‘next generation’ of online booking capabilities. The suite is based upon RWA’s proven, highly successful, Internet Booking Engines, currently deployed in over 650 web sites throughout Europe.
Sell-It Suite is built upon RWA’s Sell-It Services, a web services and XML-based integration platform providing:
 A tailorable infrastructure for delivery of robust, scalable online booking capabilities.
 Dynamic re-branding to support multiple Tour Operator brands, agency selling and white-labelling.
 The capability for business processes to be added or altered easily without affecting the front-end booking engines.
 The infrastructure to enable implementation of a seamless customer service process.
 A ‘plugable’ infrastructure for incorporation of additional 3rd party content e.g. travel guides, weather information, visa and health information.
Sell-It Suite provides a modular solution enabling Tour Operators to ‘start small’ and add additional services and capabilities, including 3rd party content, at their own pace. The solution is designed to be deployed on a variety of hardware and software platforms, again enabling Tour Operators to choose the most appropriate cost-effective environment to meet their requirements.
Related stories on ITN:
(27/05/2002) RWA Delivers GDS Independent Invoicing Solution
(10/05/2002) RWA`s Booking Engine In Popular Demand