Expedia to Boost Area Tourism with goCaribbean.com

9th Sep 2002

Expedia, Inc. today announced a comprehensive partnership with
the Caribbean Hotel Association Charitable Trust (CHACT) to encourage travel
to the Caribbean through a new and dynamic website, www.gocaribbean.com

In addition, Expedia.com
(R), leading online travel service, will
provide expanded hotel choices to the Caribbean.

Expedia, Inc.`s private label solution, Worldwide Travel Exchange
(WWTE(TM)) has been selected to provide the booking engine, handle inbound
telesales, customer support and travel inventory to the Caribbean Hotel
Association Charitable Trust`s (CHACT) new online travel site,
goCaribbean.com.  The website highlights the Caribbean hotel association
properties, (which have joined the CHACT marketing initiative), from the WWTE,
which utilizes specially negotiated merchant hotel inventory. Vacation
packages, destination services and activities available in the Caribbean are
also featured.
“The Expedia private label solution enables us to take advantage of proven
technology and high-quality customer support to help those traveling to the
Caribbean find great value when searching for hotels and vacation packages,”
said Ralph Taylor, Chairman of the Caribbean Hotel Association Charitable
Trust Program. “The trust and its hotelier members can now benefit from
utilizing this robust outlet to load inventory and generate bookings.”
With Expedia, Inc.`s WWTE, CHACT provides travelers with hotel and lodging
at specially negotiated rates, vacation packages that combine multiple trip
components (such as flights, hotels, and car rentals), as well as destination
services and activities (including, ground transfers and tickets for tours and
“Partnering with the CHACT, which represents the diverse interests of the
Caribbean`s hospitality industry, enables Expedia to contribute to the Trust`s
mission of sustaining the strong growth of tourism in Caribbean destinations,”
said Barney Harford, vice president, new channel development at Expedia, Inc.

Expedia.Com Increases Caribbean Hotel Offerings
  As part of the partnership, the nearly 1,200 properties in the Caribbean
Hotel Association, (which have joined the CHACT marketing initiative), will
have the opportunity to participate in Expedia`s ESR (Expedia(R) Special Rate)
program, in which Expedia works with individual hotels to provide consumers
with attractive rates and bring incremental business to hoteliers. With the
ESR model, hoteliers provide wholesale inventory to Expedia, which helps sell
the rooms regardless of seasonal demand fluctuations. The program also gives
hoteliers the flexibility to renegotiate wholesale prices and room inventory
if there is an unexpected rise or drop in room demand.
“Participating in the ESR program gives CHACT-member hotels the
opportunity to increase revenue available per room night through our flexible,
merchant model hotel program, while travelers can enjoy access to savings and
great deals,” said Lloyd Frink, vice president of destinations and lodging at
Expedia, Inc. “It`s a win-win for the members and for the travelers who are
staying at their properties.”
In the months ahead, Expedia will provide specialized booking access of
the new CHACT site to travel agents.

Related stories on ITN:

(27/08/2002) Expedia Report Reveals Future Travel Trends for the `Generation Jet Set`


(19/08/2002) The Expedia Corporate Advisory Board Launched

(12/08/2002) New Expedia Tools Focus on the Whole Hotel



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