iHotelier Forms Strategic Alliance With NoBarriers

, a division of Webvertising Inc, has announced a strategic alliance with NoBarriers to provide seamless PMS system integration. 
Through this alliance, iHotelier will now provide one-way and two-way interfaces between its electronic distribution network (iHotelier CRS) and hotels’ ground systems (PMS).

Reservations processed through the iHotelier CRS for Internet, GDS, voice and other onward distribution channels such as the Pegasus ODD will be integrated to the clients PMS via NoBarriers`
Hotel Integration Switch.  Properties using the one-way interface solution will eliminate the data entry errors and time consuming task of manually re-entering reservations. Clients utilizing the two-way interface will no longer need to manage rate changes and inventory allotment changes at both the iHotelier CRS and PMS level. 

“We have been evaluating the right partner for the last 9 months that would complement our existing integration services currently provided for select clients and NoBarriers was the best fit.  We are currently implementing one-way interface solutions for three of our clients - The Lancaster Host Resort and Conference Center in Pennsylvania, The Hotel Royal Plaza - A Disney World Resort, and Ponte Vedra Resorts in Florida”, said Dirk Cameron, iHotelier’s Chief Operating Officer. “By the end of the year, we expect to have at least another twenty-five of our clients utilizing one-way and two-way interfaces via the NoBarriers Hotel Integration Switch.” 
When asked about the timing of the alliance, Mr. Cameron said, “While we continue to provide interface solutions for a select group of clients, we decided to go with NoBarriers because solving complex integration problems is their core business and the ability to rapidly deploy these kinds of solutions at such a low cost was very attractive.  At the end of the day, we want to make sure that our clients get the best overall solution for their properties - electronic distribution and total systems integration.”

According to Mike Garvin, President of NoBarriers, “We are excited about working with iHotelier.  They have established themselves as a leader in providing marketing and distribution technology solutions for hotels, and bring a solid client base with them.  Their CRS - a multi-channel electronic distribution system combined with their CRM and group tools - is one of the strongest I’ve seen in the marketplace today.  Combining the iHotelier system with our integration capabilities is not just a win for iHotelier but for all properties that utilize the complete integrated solution.”

Related stories on ITN:

(15/08/2002) iHotelier Continues To Attract Hotels Nationwide


(31/07/2002) iHotelier’s OneScreen Interface for Disney Site

(26/07/2002) Costa Rican Hotels Selects iHotelier for Electronic Distribution