Sun Cruises, part of MyTravel Group plc
, today announced the appointment of Mark Lewsey to the newly created position of Director of Commercial Development.
Lewsey joins Sun Cruises from Amadeus, where he was Director of Marketing. Prior to this, he worked for Silversea Cruises for more than five years and was responsible for marketing and product development for Europe, Middle East and Africa. He will take up his appointment on September 16, reporting to Sun Cruises?f Managing Director Frank Pullman.
Lewsey?fs appointment will give greater focus to both product development and yield management. In his new role, Lewsey will be responsible for expanding the programme of marketing and sales initiatives with in-house tour operators and third parties.
Lewsey commented: ?gI am delighted to return to the cruise industry and to join Sun Cruises as it enters such an exciting period of development. As the leading mid-market cruise operator in the UK and with a substantial presence in both the Scandinavian and North American markets carrying over 150,000 customers each year, this opportunity is an ideal step for me and I look forward to working with the Sun Cruises team.?h
Frank Pullman added: ?gWe are extremely pleased that someone with Mark?fs experience is joining our senior management team. Sun Cruises has been massively successful and we are determined to ensure our lead in this sector. Mark?fs previous experience is key to this next stage in our development.?h
Sun Cruises is part of MyTravel?fs Global Development Division. Divisional CEO Richard Carrick said: ?gThe leisure travel market is growing strongly and MyTravel is determined to take its share by making the vertically integrated model more flexible, as demonstrated by Sun Cruises?f aggressive development plans.?h