Cathay Pacific Airways Signs With Shepherd Systems

Shepherd Systems
, a subsidiary of
Galileo International and a leading provider of marketing intelligence
software and services for the travel industry, announced the addition of
Cathay Pacific Airways
(CX) as a new client for its Marketing Information Data
Transfer (MIDT)-based solutions.
 
(Caption: Mike
Malik, president and CEO - Shepherd Systems)

Cathay Pacific will be processing its MIDT data through Shepherd Systems
and using some key components of Shepherd`s Market Intelligence Online (MIO)
suite of systems, which effectively integrates an airline`s distribution,
marketing and sales efforts in pursuit of increased market share and revenue.
The suite is comprised of executive monitoring tools, mid-management control
tools, sales-force automation, incentive-creation tools and an audit-control
system.
 
“We spent a lot of time evaluating solutions to automate our sales and
reporting processes,” said James Barrington, executive vice president of
Cathay Pacific.  “This convinced us that Shepherd Systems truly has the most
advanced solution in the business. During the evaluation process, they
consistently were able to show Cathay Pacific areas of revenue improvement on
a consistent basis and in a manner that was simple, quick and easy to
translate into action for our sales team.”
 
“MIDT forms the basis for major strategic and tactical decisions for
airlines and is unmatched in the business insight it provides,” said Mike
Malik, president and CEO of Shepherd Systems.  “Shepherd Systems couples the
MIDT with revenue, service quality and flight schedule data and presents the
results through a set of online systems that provide the airline with a
formidable decision-making tool.  Our MIO suite uses the methodology of
identifying `top markets` globally and helps create an overall strategic and
tactical sales plan to maximize revenue for the entire airline.”

 

 

 
Related stories on ITN:

(01/01/2002)Shepherd Systems Signs with SAS & QATAR Airlines

(09/08/2001) Shepherd Systems Launches Market Intelligence Online Suite

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