has announced the
appointment of Niel Bainton to the position of vice president - Strategy and
New Business Development within the company`s Business Services and Strategic
In his role, Bainton supports Worldspan`s corporate business
development initiatives including global sales and marketing efforts for
Worldspan Travel Button(SM), the company`s private-label solution for online
leisure travel planning, and Worldspan Wired e-commerce solutions. He also
directs the company`s interactive television (iTV) effort globally,
positioning Worldspan as the leading provider of iTV travel solutions.
Bainton reports to Charlie Sullivan, senior vice president—Business
Services and Strategic Planning.
“Niel Bainton has developed broad and impressive experience in global
marketing strategies, brand launch and management, business and product
development, competitive analysis, and international negotiations-skills that
make him the ideal choice to lead Worldspan`s new business development
efforts,” commented Sullivan in announcing the appointment. “Niel`s expertise
will continue to prove invaluable as Worldspan penetrates new markets, forges
new strategic partnerships, and strengthens our worldwide leadership position
in travel e-commerce.”
Previously, as staff vice president - E-Commerce Marketing, Bainton was
responsible for developing and implementing Worldspan`s marketing strategy,
product management and strategic alliances in the electronic commerce arena.
He also directed initiatives supporting the company`s e-commerce sales effort.
Before joining Worldspan in 2000, Bainton served as vice president of
marketing for MP3Radio.com, responsible for positioning and strategy for B2B
music-oriented Web sites supporting local radio stations. Earlier, he was vice
president of product and business development for Security First Network Bank,
an Internet bank based in Atlanta.
Bainton has also held marketing management positions with Pepsi and
DuPont, and early in his career operated a successful marketing consulting