Travel Distribution Division and Trip Network have entered into a new strategic marketing alliance with Continental Airlines providing consumers greater access to discounted airfares, including Web fares, while providing another cost-effective distribution channel for Continental.
Building upon a previous successful relationship between Cendant and Continental, the new alliance provides for cooperative promotional programs with affiliated brands and mutual financial incentives. The agreement encompasses Trip.com
, which are operated by Trip Network, an independent affiliate of Cendant, and Cendant`s offline travel agency, which operates eight contact centers for other Cendant affiliated brands, including membership-based Traveler`s Advantage and RCI Travel.
“We`re excited about this enhanced relationship with a world-class airline to increase the selection of discounted airfares and other travel products we offer our customers,” said Sam Galeotos
, president and CEO of Galileo International
, who is also responsible for Cendant`s combined Travel Distribution operations. “This is another example of how Cendant can help suppliers gain greater value through their marketing programs by providing a flexible and comprehensive distribution program.”
As part of the agreement, Continental
will be an active participant in Trip Network`s new proprietary dynamic packaging engine, currently undergoing consumer beta testing for a fall launch. This new product will enable Continental airfares to be opaquely bundled with other travel offerings, including rental cars, hotels, and unique timeshare and condo rentals available through Trip Network`s distribution agreement with Cendant`s RCI Holiday Network. In turn, customers will be able to mix and match their preferred air, lodging, and rental car combinations for one low price, up to 30 percent lower than purchasing the travel segments separately.
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