BT Openworld today announces that it is launching a subscription travel club service, the first of its kind to be offered by a UK ISP.
The launch of the BT Openworld Travel Club illustrates BT Openworld’s commitment to developing premium, added value services that meet customer needs. The Travel Club is available through annual subscription and is open to both narrowband and broadband internet users on any ISP from August 06, 2002.
The BT Openworld Travel Club launches with the first of a series of exclusive ‘money can’t buy’ offers - the chance to meet and sail with one of the world’s leading yachtswomen, Ellen MacArthur and sail onboard Kingfisher challenge’s open 50 yacht. The Travel Club members will be able to take advantage of these special monthly deals as well as ticket and travel packages to ‘sold out’ events. From Madonna in concert to the Ryder Cup at the Belfry, the Six Nations to the MTV Awards, the Travel Club will provide unique, customised packages to the cream of Europe’s sporting and cultural events.
The BT Openworld Travel Club is only available through annual subscription, which allows airlines and travel agents to offer members exclusive packages which are not available to the general public. The BT Openworld Travel Club will feature an extensive selection of special offers and discounts on holidays, flights and packages from leading brands including British Airways, Virgin Atlantic and Holiday Autos. The Travel Club is designed to meet the fast growing trend for tailor-made holidays where travellers pick and choose the elements and build their own package.
A key association with leading online travel specialist Online Travel Corporation allows the BT Openworld Travel Club to offer prices that undercut those offered by other internet travel services. To highlight its commitment to creating unbeatable savings for travellers, the Travel Club features a price match promise - if a subscriber can find the same like-for-like deal cheaper anywhere on the internet then the BT Openworld Travel Club promises to match it.
John Raczka, senior vice president of content at BT Openworld, says: “BT Openworld Travel Club’s broad range of ‘best on the web’ priced offers, unique ‘money can’t buy’ packages and its comprehensive insurance coverage, provides excellent value to our customers. The BT Openworld Travel Club is cheaper than most standard insurance only packages, making club membership a cash positive proposition immediately upon subscribing.”