Radisson Edwardian, the luxury hotel group, has appointed WDPA Communications as their new through-the-line agency following a competitive pitch.

The appointment of WDPA consolidates all of Radisson Edwardian’s UK marketing activity with one agency and covers brand strategy, above and below-the-line marketing communications and on-line activity - a key area for hotel operators.

WDPA’s first task will be to assist Radisson Edwardian in developing their brand and communicating the groups’ proposition through both above and below media. The brand re-design will be completed by the Autumn and this will be followed by an integrated communication programme involving advertising, direct marketing and on-line activity.
Chris Maude, Radisson Edwardian’s Marketing & Sales Director comments. ‘By working with a single agency across all communication channels we are able to ensure that we present a consistent brand message. The UK premium hotel market is highly competitive. As an independent operator we have a very strong proposition. It’s vital that we communicate this effectively through all communication channels. We felt that WDPA were best able to offer the mix of strong creativity and through-the line expertise we were looking for’.
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