Priceline.com Announces Executive Promotions

The Board of Directors of
priceline.com
(R) (Nasdaq: PCLN) today announced the promotion of several
executives and corresponding re-alignment of priceline.com`s operating and
management structure.


Jeffery H. Boyd, former priceline.com President and Chief Operating Officer, was
named President and Co-Chief Executive Officer. He shares CEO responsibilities
with Chairman Richard S. Braddock. Mr. Boyd joined priceline.com in 2000 and has
served as the Company`s Chief Operating Officer since October 2000.


Mitch Truwit, former Executive Vice President, Operations, was named as
priceline.com`s new Chief Operating Officer. In addition to naming Mr. Truwit,
priceline.com`s Board restructured the scope of the position so the COO now will
oversee priceline.com`s airline tickets, rental cars, mortgage and
telecommunications products and operations, as well as customer service, public
relations and priceline.com`s international initiatives. Mr. Truwit joined
priceline.com in 1999 and also served as Senior Vice President, Corporate
Development.


Trey Urbahn, former President of priceline.com`s airline tickets service, was
named Chairman of priceline.com`s Travel Services Group, a newly created
position. He will focus on strategic initiatives for the Company`s travel
business, supplier relations and revenue and customer management. Mr. Urbahn
joined priceline.com in 1998 and also served as Senior Vice President of Revenue
Management. Prior to joining priceline.com, Mr. Urbahn held marketing and
revenue management positions at Alamo, United Airlines, Northwest Airlines and
US Airways.


Christopher L. Soder, the current President, Lodging, Automotive and Business
Development, also was named today as a priceline.com Executive Vice President.
He leads priceline.com`s hotel, vacation package and automotive services, as
well as priceline.com`s corporate development program. Mr. Soder joined
priceline.com in 2000.

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“Priceline.com has attracted and developed a strong senior management team,
which presents us with this unique opportunity to further strengthen our
management and operating structures from within,” said Mr. Braddock. “This
re-alignment will enable us to more directly address ongoing challenges in the
travel environment and strategically grow our business. I look forward to
working closely with Jeff in our co-CEO roles to chart the future direction of
the Company. Mitch is an experienced manager who has the reporting structure in
place to precisely and effectively impact the business. The new Travel Chairman
position will allow Trey to focus on the strategic positioning of
priceline.com`s travel business from customer, supplier and competitive
perspectives and help develop priceline.com`s product expansion plans. Chris has
been instrumental in growing our hotel and vacation package businesses and we
expect him to play an even more important role in our future business
initiatives. By making these moves, the Board has insured that priceline.com has
the right management structure and talent in place to build on priceline.com`s
position as one of e-commerce`s premier companies.”


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