Air Jamaica and Sabre Sign Agreement for Advanced Technology Systems

Sabre Holdings Corporation (NYSE: TSG) and Air Jamaica Ltd. today announced that the airline has selected Sabre to modernize technology systems driving reservations, airport check-in and departure control operations.
Under the new agreement, valued at over $10 million, Sabre
will implement technologically advanced airline systems designed to enhance productivity and whist reducing costs for Air Jamaica

“Our goal at Air Jamaica is to achieve profitability in the short term,” said Keith Smith, Vice President of IT Services. “We intend to do that by offering our customers unmatched ease in shopping, ticketing, checking in and boarding our flights. Sabre offers us powerful, integrated and proven systems and expertise to enhance our customer service and to operate our airline in an efficient and profitable manner.”

Over the next six months, Sabre will implement for Air Jamaica several advanced products, including the Sabre Passenger Reservations System, a comprehensive, fully integrated solution that offers travelers greater ease from booking to boarding. The reservations system will streamline operations, improve productivity and allow the airline to increase sales through every sales channel, particularly online bookings, with the support of GetThere DirectAirline, Sabre`s fully hosted Internet sales system.
“Air Jamaica is moving forward with an aggressive plan to upgrade its service to the thousands of people who fly the airline every month,” said Gianni Marostica, Sabre president, Airlines Reservations. “By year`s end, the airline will be positioned to offer its customers unmatched efficiency and seamless service from the time they reserve a seat until the aircraft departs the gate.”


In addition to the reservations system, Sabre will implement airport check-in and departure control technology that will enable optimized flight schedules, improved weight and balance monitoring, wireless hand-held passenger check-in and more. These capabilities, coupled with services offered by Sabre`s industry-experienced airline consultants, will offer Air Jamaica end-to-end services designed to overhaul and upgrade the airline`s technology systems.



More than 70 airlines worldwide currently use Sabre for their reservations systems. Air Jamaica is the ninth new carrier to sign up for Sabre`s system in 2002. Four additional carriers also have signed renewals in 2002.

“We chose Sabre for this very important technology upgrade because of its market strength and leadership in distribution and reservations. We believe the Sabre solution is the most advanced and comprehensive today,” said Smith. “In addition the focus and experience of Sabre`s staff ensures that this technology will help us reduce overall costs.”

Air Jamaica expects to complete the system implementation and staff training by year-end 2002.
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