Inforte Corp., a customer and demand management consultancy, has announced that it has been selected by Sabre, Inc., the leading provider of technology, distribution and marketing services for the travel industry, to implement a centralized CRM solution that will enable Sabre to increase its marketing and service capabilities, reinforce efficient business processes, and enhance customer service.

As a first step in the project, Inforte has developed a CRM strategic roadmap to provide Sabre with a decision framework and vision for implementing Siebel Sales 7 and Siebel Call Center 7 across all of its business units. The solution will provide a centralized, enterprise-wide platform for accessing real-time complete customer profiles, generating and tracking sales leads and forecasts and analyzing important customer profile information.

In addition, the applications will be designed to improve Sabre`s analytic capabilities and enhance its marketing and product initiatives by automating service request handling, providing marketing analytics functionality and streamlining campaign management activities.

“Sabre is proud to have a very loyal customer base and the high quality of our customer service is critical to maintaining our competitive advantage in the industry,” said Mark Bellingham, vice president of Enterprise Systems Development and Delivery at Sabre. “Inforte`s strong track record in Siebel eBusiness Applications implementations makes them an ideal partner to deploy a centralized solution that will help us dramatically improve productivity, shorten our response time to fulfilling customer demand, and provide increased levels of customer service.”

“Travel services companies that integrate client demands and preferences into their sales, marketing, service, and even their back office initiatives greatly increase customer loyalty and retention-which is critical to their success and competitive position,” said Mike Passilla, general manager of Inforte`s Media, Entertainment, Communications & Services (MECS) business unit. “By integrating all customer information into one central database and providing employees with a single tool to manage customer relationships, Sabre can increase efficiencies, enhance its marketing and sales capabilities and achieve its customer service vision.”

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