Richard W. Gray, chairman and co-CEO of TravelCLICK
, announced today that Grupo Posadas, the largest hotel company in Latin America, is extending TravelCLICK`s portfolio of market intelligence tools and data products to all of its properties. Grupo Posadas operates 60 hotels with more than 13,100 rooms throughout Mexico, the Caribbean and Latin America. Posadas owns Fiesta Americana, Fiesta Inn, Caesar Park and Caesar Business brands.
TravelCLICK`s Hotelligence and PHASER Complete Access provide Grupo Posadas hotels with historic and projected electronic booking data from the Global Distribution Systems (GDS), including information on business sources, rates and length-of-stay patterns for both individual properties and their local competitors. TravelCLICK`s Media Networks provide highly cost-efficient advertising to target travel agents and consumers as they research and book travel online. “As hotel electronic bookings continue to increase, and the GDS and Internet provide extensive information easily accessible to travelers and travel agents, hotels need to monitor and manage their position in the electronic marketplace. TravelCLICK`s products enable Grupo Posadas` properties to raise their profile on the electronic shelf and increase their revenues,” said Gray.
“Grupo Posadas intends to use the TravelCLICK subscription products to significantly enhance the targeted, electronic marketing efforts of our individual properties,” said Javier Barrera, Chief Marketing Officer for Grupo Posadas. “Our hotels in Mexico, the Caribbean and Latin America will also leverage TravelCLICK`s electronic media tools to optimize their marketing strategies within their markets.”