Kylie Unveils Beach for BA

Australian superstar Kylie Minogue has today unveiled central London’s first tropical beach in Covent Garden to celebrate the launch of British Airways Holidays’ new Tropical Beaches brochure for 2004
A 25 metre white sand beach, which has it’s own palm trees, tropical lagoon, beach bar and holidaymakers, has been installed in Covent Garden market by British Airways Holidays. Eight luxurious tropical holidays to destinations featured in the brochure can be won.

Kylie said: “I have travelled all over the world and British Airways has always been one of my favourite airlines. Bringing a tropical beach to central London is a fantastic way to get everybody in the mood for summer: feel the sand between your toes! It’s like bringing a bit of Australia to London.”
Jayne O’Brien, British Airways head of UK & Ireland marketing, said: “It’s great that Kylie was one of the first visitors to the British Airways beach. We wanted to make a splash for the launch of our new Tropical Beaches brochure as we have fantastic value for money holidays to offer. On top of that if holidaymakers book early, we will give everyone in the party a free British Airways return flight to Europe.”

The Tropical Beaches brochure features inclusive holidays to 14 tropical destinations including Mauritius, Turks and Caicos, Bermuda and Barbados.

For more information about The Beach please contact Saffron James or Luke Martin at Cunning Stunts Communications on 07792 114758/0207 691 0077.

For more information about British Airways Holidays please contact Emma Hill or Tiggy Dean at British Airways on 0208 738 5153/0208 738 7122.


The new British Airways Holidays’ Tropical Beaches brochure features inclusive holidays to the Caribbean: Barbados, Grenadines, Antigua, St Lucia, Tobago, Grenada, Jamaica, Bahamas, Grand Cayman, Turks & Caicos and Bermuda, the Indian Ocean: Mauritius and Seychelles and Dubai in the Middle East.

Prices start from £595 per person for five nights at the five star Le Meridien in Dubai on a bed and breakfast basis between 16 May and 14 July 2004.

There is an exclusive early booking offer giving a free Euro Traveller flight ticket to everyone who books a week’s holiday before July 18 2003. Everyone on the booking can choose from any British Airways’ mainline European destination for travel up until March 2005.

For a copy of the brochure and bookings call 0870 2434224, visit your local British Airways Travel Shop or browse the brochure online on