growing leisure travel Web site, and Nickelodeon
, the number one entertainment
brand for kids, today announced a multi-million dollar marketing partnership
to create and promote special family travel packages to their respective user
The innovative alliance, the first marketing agreement of its kind for
both companies, positions Trip.com as NickJr.com`s exclusive travel-booking
partner across Nickelodeon, the number one basic cable network, reaching more
than 85 million U.S. households.
, the leading online destination for parents with young
children, will integrate Trip.com`s easy-to-use technology and family-oriented
inventory to help parents research and book travel specifically geared toward
families. The co-branded site will launch this fall.
Through the co-branded site, Trip.com will provide NickJr.com visitors
with access to customized family-focused travel packages and Trip.com`s vast
collection of discounted airfares, hotels, unique resort condo rentals, rental
cars, last-minute trips, cruises, and array of personalized services. In
addition to family travel packages, Trip.com users will benefit from
NickJr.com`s family content including fun travel games for kids, “Great Family
Getaway” recommendations, and travel-related “Parent`s Picks,” such as “Top
Theme Parks for Kids.”
As part of the agreement, Trip.com and Nickelodeon will participate in
co-branded marketing campaigns, including online and on-air promotions and
advertisements on NickJr.com, and Nickelodeon, Nick at Nite, TV Land, Nick Jr.
as well as Nick Jr. on CBS.
Family travel is an important part of the growing travel market as one in
five domestic trips include children. In a recent survey, conducted by
Trip.com and Harris Interactive, family-related trips topped the list of 2002
travel plans. Of the 67 percent of Americans planning a summer vacation this
year, 65 percent will vacation with a spouse and/or children.
“By creating co-branded, family focused-travel packages, this agreement
allows Trip.com to tap into the powerful brand recognition of Nickelodeon and
Nick Jr.`s popular characters. It also provides direct access to NickJr.com,
the premier destination for parents with young children,” said Mike
Skagerlind, senior vice president and general manager, Nickelodeon Online.
“This integrated marketing agreement demonstrates how advertisers can
effectively reach their audience across the Nickelodeon family of properties
from television to online.”
“We are excited to partner with Nickelodeon, a highly respected brand and
popular TV network, and to provide parents with unique value-filled travel
packages to family-oriented destinations,” said Jacob Stepan, chief operating
officer of Trip Network, Inc., which operates Trip.com. “Our brands and
demographics are perfectly aligned and we believe we`re ideal partners to take
family travel to a new level.”
“We are pleased to offer parents family vacation packages developed by
Trip.com,” said Kyra Reppen, general manager, Nick Jr.com. “This is yet
another great way for us to help busy parents maximize their time with their
“This alliance is the first in what will be a series of strategic
marketing partnerships for Trip Network and we`re pleased our initial
announcement is with Nickelodeon,” said Michael Simon, senior vice president
of business development and sales for Trip Network, Inc. “As part of our
ongoing strategy to build Trip.com as a leading travel Web site, we continue
to develop innovative partnerships to leverage our marketing, increase value
to partners, and enhance the overall value provided to Trip.com customers.”
Specific financial terms of the partnership were not disclosed.
Related stories on ITN:
(12/06/2002) Trip.com to Launch Vacation Packages
(15/05/2002) Trip.com Offers Web Customers `Trip Perks(SM)`