Delta Signs Exclusive Fashion Agreement

Delta Air Lines announced today that it has selected Los Angeles-based
fashion designer Richard Tyler to create a new uniform for all of its
public contact employees around the world. This exciting new program has
been developed in response to employee and customer feedback requesting
updated, sophisticated uniforms and is part of the airline`s long-term
brand strategy and investment in distinguishing itself in the marketplace.
“Over the last year, we have spoken to Delta employees and to customers
who interface with Delta people day in and day out about the uniform and
the look it conveys,” said Patrice Miles, vice president of Consumer
Marketing for Delta. “Our customers told us they want Delta people who are
not only knowledgeable about their work but who also look professional and
feel good about their jobs.”

The new uniforms will debut in 2006, at which time Delta`s existing
uniform will be retired, having been in service for five years.

“Delta wants to provide all of our employees with a classic yet
comfortable new look,” said Sharon Wibben, Delta`s senior vice president
of In-Flight Service. “The combination of Delta`s rich history and
commitment to quality air travel with Richard Tyler`s incredible vision
will herald a new era of style in the skies.”

Richard Tyler is appreciated for the beautiful cut of his clothing and his
refined attention to detail. These attributes have made him unique among
American designers and often compared to the fine European couturiers.
Tyler is best known for his impeccable tailoring and elegant eveningwear.
Tyler`s designs have been worn by Jamie Lee Curtis, Stockard Channing,
Rachel Griffiths, Catherine Zeta Jones, Sarah Jessica Parker, Heather
Locklear, Faith Hill, Pierce Brosnan, Patrick Stewart and Jennifer Love
Hewitt, among others.
“I am excited to have this chance to design and create a uniform that
reflects style, sophistication and substance—a uniform that Delta
employees will feel proud to wear and its customers will enjoy,” said
Tyler. “Over the next few months, I will be meeting with Delta employees
to ensure that my designs reflect their wants and needs. Flight has
changed our lives and expanded our boundaries. Delta`s invitation gives me
a chance to be a part of that change and to bring back the timeless
elegance and style that was very much alive during the classic age of
travel and innovation.”
Australian-born designer, Richard Tyler, is best known for his beautifully
tailored suiting and exquisite gowns and eveningwear. The Richard Tyler
Boutique, located in Los Angeles, California, has been retailing Richard
Tyler designs for both women and men since 1988. Richard Tyler lines
include Richard Tyler Couture, Richard Tyler Shoes, Richard Tyler Bride,
Tyler, which represents a more urban, yet relaxed L.A. lifestyle and
Richard Tyler Eve, a more accessible cocktail line. Tyler garnered three
consecutive CFDA awards, the fashion industry`s highest accolade, in 1993,
1994 and 1995. Richard Tyler designs are developed, manufactured and
marketed by Tyler Trafficante Inc, independently owned by Richard Tyler
and his wife and business partner Lisa Trafficante. The clothing lines are
developed and chiefly manufactured in Tyler`s design studio in Los
Angeles, California.
Delta Air Lines is proud to celebrate its 75th anniversary in 2004. As the
world`s second largest airline in terms of passengers carried and the
leading U.S. carrier across the Atlantic, Delta offers 7,318 flights each
day to 487 destinations in 82 countries on Delta, Song, Delta Shuttle,
Delta Connection and Deltas worldwide partners. Delta currently utilizes
the largest regional jet fleet, and its Comair subsidiary was the first
U.S. airline to operate with RJs. Delta is a founding member of SkyTeam, a
global airline alliance that provides customers with extensive worldwide
destinations, flights and services. For more information, please visit
delta.com.
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