SkyTeam and Coca-Cola announced today the launch of a global travel
sweepstakes promotion for anyone who has ever fantasized about their dream
vacation—be it hiking the Great Wall in China or sunbathing in Tahiti.
Between Jan. 19 and March 31, 2004, travelers from 15 countries can enter
the Dream Vacation sweepstakes by visiting the alliance`s Web site—
skyteam.com—and filling out the official entry form. Eight winners,
chosen at random from three world regions—the “Americas Region,” the
“Asian Region” and the “European Region”—will select their prize
vacations for two from a list of 500 SkyTeam destinations worldwide. In
addition to business class airfare, the winners will receive up to five
nights` accommodations at a five-star hotel, an allowance for meals and
activities and spending money—a luxurious trip valued at $35,000.
“SkyTeam offers passengers unprecedented access to the world`s most
popular destinations,” said Rachel McCarthy, leader of SkyTeam`s
communications working group. “Working together, Coca-Cola and SkyTeam are
able to reach long-time and new customers around the world.”
For additional sweepstakes information and rules, visit skyteam.com.
SkyTeam and Coca-Cola`s marketing partnership, bolstered by a fund
dedicated to joint sponsorship initiatives, began in 2002. The sweepstakes
marks their second shared marketing initiative. The first initiative, a
broadcast weather sponsorship, began airing late last year.
No purchase is necessary to enter the sweepstakes. Open to residents of
Austria, Canada, China, Czech Republic, France, Germany, Hong Kong, India,
Italy, Japan, Mexico, Singapore, South Korea, Switzerland, the United
Kingdom and the United States, who are 21 years of age or older. Entries
must be received by March 31, 2004. Odds of winning depend on the number
of entries received. Prize details may vary by country. For complete
official rules, including entry instructions and prize details, visit
skyteam.com. Transportation and accommodations are subject to availability
and individual airline and hotel rules and regulations apply.
SkyTeam is the global airline alliance partnering Aeromexico, Air France,
Alitalia, CSA Czech Airlines, Delta Air Lines and Korean Air. Through one
of the world`s most extensive hub networks, SkyTeam offers its 212 million
annual passengers a worldwide system of more than 7,600 daily flights
covering all major destinations. In 2002, Global Finance magazine named
SkyTeam the best airline in their list of the “Best Global Companies.”
Visit SkyTeam on the Web at skyteam.com.
The Coca-Cola Company is the world`s largest beverage company and is the
leading producer and marketer of soft drinks. The Company markets four of
the world`s top five soft drink brands, including Coca-Cola, diet Coke,
Fanta and Sprite. Through the world`s largest distribution system,
consumers in nearly 200 countries enjoy The Coca-Cola Company`s products
at a rate of more than 1 billion servings each day.