Best Western and Brazilian based TAM airlines have partnered to offer more
point earning opportunities for members of Programa Fidelidade and Gold
Crown Club International. TAM is the latest airline to partner with the
lodging giant and becomes the company`s eleventh such partner. As part of
the deal, GCCI members will earn 250 base points per qualifying stay at
any of the more than 4,000 Best Western hotels in 80 countries.

To promote the new partnership, TAM will be included in the Double Up with
Best Western(R) promotion that is effective now until January 14, 2004.
Programa Fidelidade points or Gold Crown Club points can be earned after
every qualifying stay at hotels in Asia, the United States, Canada, the
Caribbean and South America. Registration and membership in Gold Crown
Club is required. To register, residents of the US, Canada and the
Caribbean can visit goldcrownclub.com or call 1-800-237-8483. From other
locations, please visit the website. Mention promotion code BWDBL when
registering.

TAM is Brazil`s second largest airline and is headquartered in Sao Paulo.
TAM`s fleet consists of 83 aircraft serving 39 Brazilian destinations as
well as three foreign countries. TAM was the first Brazilian airline to
offer a frequent traveler program which now boasts more than 1.8 million
members.
Gold Crown Club International is Best Western International`s frequent
travel program. It offers a global free room night award that is
redeemable any day of the week and has no blackout dates. The program
offers one of the most generous reward options and points are easily
obtainable through additional partner earning opportunities. The program
is rated among the best in the industry according to Inside Flyer magazine.

Best Western International is THE WORLD`S LARGEST HOTEL CHAIN(R) with more
than 4,100 hotels in 80 countries and territories. Best Western is a
membership association of independently owned and operated hotels that
provides marketing, reservations and operational support to its members.

For further information, please contact: David Trumble, Director, External
Communications, +1-602-957-5753, or Carolyn Marion, Public Relations
Director, +1-602-957-5668, both of Best Western International.

Best Western International editorial, based on news release distributed by PR Newswire

——-