The number of passengers flying on bmi airlines in November 2003 grew by nine per cent to 768,341, compared to the same month last year. The overall monthly load factor increased by two percentage points to 66 per cent.
Austin Reid, bmi chief executive officer, said: “The number of passengers continues to increase year on year, with the bmi group firmly on target for record carryings in 2003. bmi airlines are clearly demonstrating they have the strength and experience to compete across all market segments, from the traditional full service sector to the low cost market.
“However, yields remain under pressure and revenues reflect the highly competitive nature of the market. We continue to focus on efficiencies and the control and reduction of costs throughout the business.”
bmi mainline -
The overall load factor for bmi mainline operations out of London Heathrow remained constant at 68 per cent.
New services to Tenerife North and South, launched 8 November, had an encouraging start and are expected to grow as the `winter sun` season reaches its peak.
A number of other key leisure routes experienced strong growth during November, due in part to bookings from a major national newspaper promotion which ran earlier this year. Load factors on routes to Nice and Palma grew by 15 points and 14 points respectively, while domestic routes to Leeds Bradford and Belfast saw increases of nine points and six points.
bmi regional -
bmi regional, operating an all jet fleet in niche markets, reports a load factor increase of ten per cent on its Manchester-Glasgow route, following the introduction of a new early morning service from Manchester. Services from Leeds Bradford to Brussels and Jersey grew by five and four percentage points respectively.
Traffic on bmi longhaul services from Manchester to Chicago and Washington remained constant. Manchester-Chicago achieved a load factor of 82 per cent in November, with Manchester-Washington close behind on 75 per cent.
bmibaby, the low cost airline within the bmi group, reports continued growth across the network with the overall load factor growing by 13 percentage points.
The airline put its summer 2004 schedule on sale during November, featuring four new routes: Manchester to Bordeaux, Paris and Jersey, and East Midlands Airport to Bordeaux. After just three days, 40 per cent more seats had been sold than at the same point last year.
developments in November
á bmi objected to the UK Government`s decision to grant Cathay Pacific rights to operate from London Heathrow to the United States, as part of a deal with Hong Kong authorities to allow Virgin Atlantic to fly from Hong Kong to Australia. bmi continues to be denied access to Heathrow-US routes under the restrictive Bermuda II Treaty.
á bmi launched the only direct service from London Heathrow to Tenerife. The route serves both the north and south of the island, with flights to Reina Sofia Airport (TFS) in the south five days a week, and Los Rodeos Airport (TFN) in the north twice a week.
á bmibaby appointed David Hodge as its new head of marketing. David, formerly marketing manager for Bulmers, will take on responsibility for developing the marketing communications strategy and will head up the marketing division for the airline.