Between now and December 23, 2003, 800 free roundtrip airline tickets to
Hong Kong will be given away in a fast, easy game on
http://www.discoverhongkong.com/.

Organized by the Hong Kong Tourism Board (HKTB) and sponsored by Cathay
Pacific Airways and Dragonair, the “Hong Kong - Live It, Love It” online
game offers free airfare from 26 cities worldwide to Hong Kong. There are
60 tickets allocated to U.S. participants, with flights offered from New
York, San Francisco and Los Angeles.

The consumer promotion is part of Hong Kong`s new “Live It, Love It”
global marketing campaign designed to sustain the tourism revival momentum
and strengthen the city`s position as one of the world`s most popular
destinations.
The “Hong Kong - Live It, Love It” game gives contestants 10 seconds to
view six fabulous photos of Hong Kong and memorize their captions, such as
“Feel It,” “Taste It,” and “Experience It.” To play the game, contestants
simply match the slogans with the images. There is no time limit and
contestants can press the “help” button at any time during the game. After
correctly matching the photos and captions, contestants are asked to
complete a simple registration form that enters them in the drawing.

Every registered contestant will be asked to invite friends to play the
game and will be given an additional chance to win if a referral is
registered successfully. Each contestant can gain a maximum of 50 bonus
points for referrals.

There will be four weekly draws held in Hong Kong for the free roundtrip
economy-class tickets. The game is open to all non-Hong Kong residents 21
years or older, unless prohibited by law, and no purchase is necessary to
enter or win. The Cathay Pacific Airways tickets must be used by March 15,
2004.
Potential winners will be notified by e-mail and results of the weekly
draws will be posted on the game Web site within seven days after each
draw. Comprehensive terms and conditions as they apply to U.S. residents
are also posted on the Web site.
For more information about Hong Kong, visit
http://www.discoverhongkong.com/usa or call 1-800-282-HKTB (4582).

PRNewswire LOS ANGELES Dec. 5
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