Delta Marketing Agreement with Bears Best

21st Nov 2003

PRNewswire ATLANTA Nov. 20 :

Delta Air Lines , the official airline of the PGA TOUR, has signed a
one-year marketing agreement each with Bear`s Best and Chateau Elan golf
courses with promotional components including ongoing chances for
customers to earn frequent flier miles through Delta`s SkyMiles(R)
program. On Friday, November 21 at Bear`s Best and Saturday, November 22
at Chateau Elan the carrier will hold all-day events to inaugurate the

At each location, attendees may enjoy the following festivities:
  - Chance to win two BusinessElite(R) tickets by sinking a hole-in-one
  - Chance to win 5,000 miles by coming closest to the pin on the 11th hole
  - Big screen television to watch the President`s Cup
  - Refreshments served from Delta`s mobile Crown Room Club
  - Live music provided by Delta`s DJ truck
  - Goodie bags including 500 miles, complimentary in-flight beverage
coupons and golf items

“Our relationships with Bear`s Best and Chateau Elan bring together two
passions that are very important to us—our commitment to our hometown
and our long affiliation with golf,” said Patrice Miles, vice president of
Consumer Marketing. “We`re looking forward to an increased Delta presence
at two of the best golf courses in metro-Atlanta.”

The marketing agreement, through Invision Golf Group, offers features such
as a special driving range promotion in which golfers can win 500
SkyMiles. It also includes Delta Golf-branded pin flags and Delta`s Sky
magazine available throughout the clubhouses.


Delta has been the official airline of the PGA TOUR since 1985, and
provides TOUR players customized benefits to ease the demands of their
weekly travel. The carrier also offers the Delta Golf program and Delta
Golf Vacations to provide members with exclusive product and merchandise
offers, travel incentives and destination packages, golf tips, promotions
and information tailored to meet the demands of avid golf fans. For more
information, visit .

Delta Air Lines, the world`s second largest airline in terms of passengers
carried and the leading U.S. carrier across the Atlantic, offers 6,408
flights each day to 457 destinations in 82 countries on Delta, Song, Delta
Shuttle, Delta Connection and Delta`s worldwide partners. Delta is a
founding member of SkyTeam, a global airline alliance that provides
customers with extensive worldwide destinations, flights and services. For
more information, please visit .

Terms and Conditions: Hole-in-One: The winner of a Hole-In-One at any hole
on the applicable days (11/21 at Bear`s Best and 11/22 at Chateau Elan)
will be awarded two First Class or BusinessElite tickets on Delta. These
tickets are valid for one year for travel to any destination Delta serves,
and are based upon availability at the time of reservation.
Closest-to-the-Pin: Each foursome will compete on a predetermined hole for
the Closest to the Pin award, 5000 SkyMiles. Prize will be awarded upon
completion of hole. All standard SkyMiles program rules and regulations
apply. Winners will be responsible for all applicable taxes.




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