Ted Unmasked

19th Nov 2003

PRNewswire-FirstCall DENVER Nov. 18 :

After weeks of anticipation, United today unveiled Ted, in the form of an
Airbus A320, as the first aircraft in the company`s new low-fare fleet.
Ted`s debut in its new Denver hub officially put a “face” to the
much-talked-about name.
With a distinctive new look, logo and colors—vibrant blue and orange—
the Ted plane gives the impression of being United`s spunky kid brother.

“Ted has a personality all its own,” said Sean Donohue, Vice President,
Low Cost Operation. “It`s warm, friendly and casual. If this airplane
could wink, it would.”

Ted offers a compelling alternative to the current crop of low-fare
carriers. As a full-fledged member of the United family, Ted will offer
complete connectivity and seamless travel on all United offerings—
United mainline, United Express and Star Alliance partners.

In addition, Ted fliers can earn Mileage Plus miles for every Ted flight,
and will have access to United`s suite of Easy products including
EasyCheck-In and EasyUpdate.


Ted will offer an onboard experience designed to bring a laid-back style
of fun to the low-fare travel marketplace. Onboard entertainment includes
a variety of overhead programming called “Tedtv,” featuring an array of
selections such as music videos, stand-up comedy and sitcoms. “Tedtunes”
is the airline`s audio offering, showcasing music genres including dance,
trance and club; Latin; kids tunes; Top 40 and home-grown music from Ted
destinations. Ted`s audio headsets will be multi-colored and most
importantly, free.

From a food and beverage standpoint, Ted customers will be able to
purchase premium items a-la-carte style, including Ted`s favorite beer and
cocktails and Ted signature items. Finally, Ted will offer signature
branded merchandise like t-shirts, children`s toys and aircraft models for
“After 77 years in the business, we`ve learned what people like,” said
Donohue. “They want their trip to be a great experience, and we`ve made it
as simple as possible. All Ted passengers will have pre-assigned seats,
and every plane will feature a 66-seat Economy Plus section with four
extra inches of legroom to reward loyal customers.”

Economy Plus will be complimentary for premier members of Mileage Plus and
United is working on ways to make this section available for other
passengers who are willing to pay a little more for extra legroom.

“The uniqueness of Ted is that it maintains United`s core strengths of
safety, professionalism, employee commitment, the Mileage Plus program and
connection to our worldwide network, while at the same time creating
something different,” said Donohue. “We want everything about Ted to be a
little bit unexpected, a little bit outside the norm. Ted will reveal even
more of its personality as we continue to add destinations and hubs.”

Ted will begin flying customers in February 2004, and by early April there
will be 106 daily Ted flights offering service from Denver to Reno, Las
Vegas, Phoenix, New Orleans, Tampa, Orlando, Ontario (California) and Fort
Lauderdale, a new Ted market not previously served nonstop by United.
Beyond Denver, Ted will also offer service between Las Vegas and Los
Angeles, Las Vegas and San Francisco and San Francisco and Phoenix.

Ted`s pricing structure is simple, with just six fare types. Ted offers
affordable everyday low fares and significantly reduced fully refundable
walk-up fares. Lower promotional fares may be available to select
destinations. Some sample pricing includes:

Sample everyday low fares are each way based on required roundtrip
purchase and are non-refundable. See below for details. *

Denver-New Orleans $159
  Denver-Ft. Lauderdale $139
  Denver-Las Vegas $164
  Denver-Phoenix $169
  Denver-Reno $149
  Los Angeles-Las Vegas $59
  San Francisco-Las Vegas $126
Sample walk-up fares are one-way and are fully refundable. See below for
details. **
Denver-Ft. Lauderdale $409
  Denver-Las Vegas $409
  Denver-Phoenix $409
  Denver-Reno $409
  Los Angeles-Las Vegas $193
  San Francisco-Las Vegas $275
  San Francisco-Phoenix $330

The Ted fleet will feature the popular Airbus A320 aircraft exclusively,
launching with four planes converted from our existing fleet based in
Denver and expanding to as many as 45 planes by the end of 2004—19 of
which will be based in Denver. Each A320 will have 18 more seats than
United`s mainline A320s—due to a single class of service—for a total
of 156 seats.
Tickets go on sale today online at flyted.com and all of United`s regular
distribution channels including 1-800-UNITED1 and united.com. More
destinations and hubs will be added in the future ... stay tuned.



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