Song Unveils In-Flight Entertainment System

17th Nov 2003

PRNewswire NEW YORK Nov. 17 :

Song(TM), Delta Air Lines` new service developed to change customer
expectations for high-quality, low-fare air travel, will unveil today the
world`s most sophisticated in-flight entertainment technology among single
aisle aircraft. Song is collaborating with Matsushita Avionics Systems
Corporation (MAS) and EchoStar Communications Corporation`s DISH
Network(TM) satellite TV and its service to provide a comprehensive
network of on-board entertainment amenities at each seatback that will
include live, satellite television, pay-per-view movie programming, MP3
audio programming and interactive video games.

Song began in-flight testing of the new MAS eFX system on one aircraft at
the end of October. Over the next several months, Song will phase its new
entertainment technology into its fleet of 36 Boeing 757 aircraft at the
rate of one every four to seven days. By early 2004, all Song aircraft are
expected to be outfitted with personal video monitors at each seat,
offering a complement of entertainment features—accessible via
touch-screen technology—including:

* 24 all-digital, live, DISH Network TV channels available to passengers
for free; * all-digital broadcast audio programming with 24 free channels;
and * multi-player interactive video games that allow play between
“This revolutionary technology will redefine the air travel experience for
our customers,” said Tim Mapes, Director of Marketing for Song. “We are
committed to creating a unique travel environment and believe our
customers will truly enjoy the wide range of choices this technology
Beginning in the second quarter of 2004, Song will add server technology
to its aircraft, providing even more sophisticated technology and a
broader array of amenities, including:

* digitally-streamed MP3 programming that allows customers to create
individual play lists during their flights; * downloadable, pay-per-view
movie programming available on demand, featuring a wide-range of current
offerings for all ages; * interactive iXplor moving map program with zoom
capabilities and points of interest information; and * connecting gate
information broadcast directly to personal in-seat video monitors.


“Matsushita is proud to be premiering our eFX system on board Song,” said
Paul Margis, Chief Technical Officer at MAS. “With its innovative features
and technologies, passengers will be able to choose how they spend their
time on-board the airplane, much the way they choose their entertainment
at home.”

“Fliers don`t have to miss their favorite shows when they travel now,”
said Mark Jackson, senior vice president, EchoStar. “Song passengers will
now be able to watch the same shows in the air that they watch at home,
like ESPN, CNN, Discovery or Animal Planet. Together, we`re giving Song
passengers a more satisfying in-flight entertainment experience.”

Consumers can experience Song`s in-flight entertainment technology “on the
ground” at Song`s first-of-its-kind concept store in New York City, which
will be open through December 21. The “Song in the City” store, located at
98 Prince Street in the heart of Manhattan`s Soho district, features
actual Song all-leather aircraft seats that are equipped with the
In-Flight Entertainment system.

About Song
Song provides direct non-stop service between major cities in the
Northeast United States and key Florida leisure destinations, plus
Atlanta, Los Angeles, Las Vegas and San Juan. Utilizing a fleet of 36
199-seat, all-coach Boeing 757s, Song offers 142 daily non-stop flights.
Additionally, Song serves all three New York metro area airports—JFK,
Newark and LaGuardia—the only low-fare service to do so. All Song
flights are operated by Delta Air Lines. Song tickets can be purchased by
visiting or by calling 1-800-FLY-SONG (1-800-359-7664).

About MAS
MAS (Matsushita Avionics Systems Corporation) is the world`s leading
supplier of in-flight entertainment and communication systems.
Headquartered in Bothell, Washington, MAS maintains corporate and
engineering offices in Lake Forest, California; regional centers in
Dallas, Singapore, London, Tokyo and Dubai; and field service, maintenance
and sales facilities throughout the world. System production facilities
are in Osaka, Japan. MAS is a subsidiary of Matsushita Electric
Corporation of America (MECA), best known by the Panasonic brand name.
Based in Secaucus, NJ, MECA is the principal North American subsidiary of
Matsushita Electric Industrial Co., Ltd. and the hub of Panasonic`s US
marketing, sales and service operations. Additional information on MAS is
available at Additional information on Matsushita
Electric and Panasonic is available at

About EchoStar
EchoStar Communications Corporation serves over 9 million satellite TV
customers through its DISH Network, and is a leading U.S. provider of
advanced digital television services. DISH Network`s services include
hundreds of video and audio channels, Interactive TV, HDTV, sports and
international programming, together with professional installation and
24-hour customer service. DISH Network is the leader in the sale of
digital video recorders (DVRs). EchoStar has been a leader for 23 years in
digital satellite TV equipment sales and support worldwide. EchoStar is
included in the Nasdaq-100 Index (NDX) and is a Fortune 500 company. Visit
EchoStar`s Web site at or call 1-800-333-DISH



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