Flying Bedroom Leaves Detroit

PRNewswire DETROIT Nov. 5 :

Transatlantic business travelers from Detroit can now enjoy a good night`s
sleep in a completely flat six-foot bed with the introduction of British
Airways revolutionary Club World (business class) on the airline`s daily
Boeing 777 flights between Detroit and London.

As well, the airline has introduced its premier economy cabin, World
Traveller Plus, on the Detroit-London flights. This new class of travel is
tailored to the needs of long-haul customers who want extra comfort at an
affordable premium.

And to celebrate the arrival of its new products British Airways is
offering special introductory fares with savings of more than 70 percent
off the normal non-restricted Club World and World Traveller Plus fares.
For only $1,699 for Club World and $399 for World Traveller Plus,
passengers from Detroit can travel round-trip to London right through
until March 31, 2004.

“Detroit is a very important market for British Airways and we are
delighted to be introducing these unique and innovative products which
provide our customers with more options,” said Bob Brunner, the airline`s
Regional Director, Central USA.
“These special introductory fares are our way of saying thank you to the
community and giving our passengers from Detroit the opportunity to fly to
London in style at significant savings.”

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The airline`s daily flights between Detroit and London are now operated
with Boeing 777 aircraft. BA202 departs Detroit each day at 5:55 p.m. and
arrives London-Heathrow at 6.30 a.m. the following morning. BA 203 departs
London-Heathrow at 12.30 p.m. and arrives Detroit at 4:05 p.m. the same
afternoon.
All flights now have four classes of service: First class with 14 seats
which convert into six-foot, six-inch completely flat beds, Club World
with 48 seats which convert into six foot completely flat beds, World
Traveller Plus with 40 seats and World Traveller (economy) with 122 seats.

British Airways was the first airline to offer a seat that converts to a
completely flat bed for business class travelers. Its Club World cabin has
won a host of accolades from both the design and travel industry,
including the prestigious Grand Prix at the International Design
Effectiveness Awards and the Marketing Society`s Award for Innovation.

“More importantly,” said Bob Brunner, “Club World has won the endorsement
of customers, generating loyalty and driving improved customer
satisfaction.”
The new class of service, World Traveller Plus, features a dedicated cabin
with wider seats built by the German-based racing car seat designer
Recaro. It provides seven inches more legroom than World Traveler
(economy) and the seats have a fully adjustable headrest, footrest and
lumbar support. Passengers can choose to work or relax with in-seat power
and telephones and seatback entertainment.

The special introductory fares will be available for sale from November 6
to November 17, 2003. They are subject to availability and do not include
government fees and taxes of approximately $113 and the $2.50 September 11
Security Fee. All travel must be completed by March 31, 2004. Other
significant restrictions may apply.
Bookings can be made through travel agents, by calling British Airways on
1-800 AIRWAYS or by visiting the British Airways` website:
http://www.britishairways.com/.
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