PRNewswire-FirstCall NEW YORK Nov. 4 :

British Airways, today, launches a fare sale between the USA and London
offering all tickets at $100 each way or $200 round-trip from any of the
airline`s 19 USA gateway cities.

These $200 round-trip tickets will only be offered for sale from Tuesday,
Nov. 4, 2003, through midnight (EST), Thursday. Nov. 6, 2003 and will be
valid for travel during the low season periods, Nov. 11, 2003 through Dec.
17, 2003, and Dec. 24, 2003 through April 4, 2004.

“British Airways is offering its customers the chance to celebrate the
centennial of powered flight with fares to London that are truly worthy of
celebration,” said Anne Tedesco, Director Leisure Retail Marketing British
Airways North America. “And the winter season is the perfect time to visit
London with the theatres, post-holiday sales, famous attractions and
museums all in full swing.
“Whether an individual or a entire family is departing to London from New
York, Miami, Houston or Los Angeles, just to name a few of British
Airways` USA gateways, the per person fare is the same—London is on
sale from the entire USA.”

Comparably reduced fares are also available for travel from spring through
fall 2004. The New York area airports continue to sell at $100 one-way for
travel April 5, 2004, through May 30, 2004, and Sept. 4 through Oct. 29,
2004, with all other gateways priced at just $150 one-way during these
dates. $250 one-way tickets are available for the 2004 summer season, May
31, 2004 through Sept. 3, 2004.

“$500 for a round-trip flight during the peak summer season between
anywhere in the USA and London is unheard of,” Tedesco continued. “We are
offering customers the chance to book their summer vacation early and
leave themselves plenty of time to organize the details of their trip.”

Economy seat sale fares are based on mid-week travel Monday-Wednesday. A
$30 weekend surcharge applies for Thursday-Sunday travel. Minimum stay is
one Saturday night and maximum stay is 12 months.

Fares are subject to availability and do not include government fees and
taxes of approximately $98 and the $2.50 Sept. 11 security fee.
Availability on same routes may be limited.

Further information on the 100 years of flight fare sale plus British
Airways` flight schedules from the 19 USA gateway cities is available on
the airline`s website, http://www.britishairways.com/100years or from any
local travel agent. Travel agents may also refer to batraveltrade.com.

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