Horizon Air Healthy Halloween Detour

PRNewswire CARLSBAD, Calif. Oct. 22 :

Trick or treat! This year, Horizon Air`s in-flight customers will receive
a special Halloween treat—the country`s best-selling protein candy bar.
Distributed on flights now through the end of October, DETOUR is the first
protein bar to rival the taste of the best-selling candy bars by combining
crunchy peanuts, creamy caramel and rich chocolate flavor with 30 grams of
powerful whey protein.
“Our customers are always looking for healthy snacks,” said Andy
Schneider, Horizon Air senior vice president of customer services. “From
the first bite, we knew that DETOUR was the kind of bar that Horizon
fliers would love.”

DETOUR can be found at select 7-Eleven, Wal-Mart, Target, Rite Aid, GNC,
Vitamin World, Vitamin Shoppe, Trader Joe`s, and Bally`s Total Fitness
stores nationwide. Available in two sizes, the 80-gram bar is packed with
30 grams of muscle-building protein, while the 40-gram bar contains 15
grams of protein.
Founded 22 years ago, Horizon Air has grown to become the nation`s ninth
largest regional airline, serving nearly five million passengers last
year. Horizon serves 43 cities throughout California, Arizona, Washington,
Oregon, Idaho, Montana, British Columbia, and Alberta. Horizon Air and
Alaska Airlines are subsidiaries of Alaska Air Group, Inc.

Since 1991, NEXT Proteins has led the development of the industry`s
best-selling protein, Designer Whey(TM), which powers the company`s
innovative, great tasting products like the first protein candy bars—
DETOUR(TM), U-TURN(TM), ONEWAY(TM) and JOYRIDE(TM). Recognized as the
authority on the many advantages of whey-based products, NEXT Proteins has
invested more than $4.7 million in whey research and clinical testing over
the past 12 years. For more information visit our website at
http://www.nextproteins.com/ , http://www.uturnbar.com/ or contact us toll
free at 1-800-DESIGNER.