Frontier Airlines (NASDAQ: FRNT) today announced that it has signed a three-year agreement with Kroenke Sports Enterprises to be the exclusive airline of the Pepsi Center, Denver`s National Hockey League (NHL) team the Colorado Avalanche, and Denver`s National Basketball Association (NBA) team, the Denver Nuggets. This new relationship comes on the heels of Frontier`s recent deals with the five largest universities in Colorado, and it compliments Frontier`s sponsorships of the Colorado Rockies and Colorado Mammoth.
The agreement with Kroenke Sports Enterprises includes the following:
* Center-hung scoreboard signage for all Pepsi Center events
* Title sponsorship of the will call lobby
* Signage on the Avalanche TV dasherboard
* In-game promotional opportunities such as the “Frontier Airlines Fan Getaway”
* Digital signage at all Avalanche and Nuggets home games, several of which will be nationally broadcast, located above sections 102 and 112 respectively
* Courtside signage for all Denver Nuggets regular season home games
* A logo and link to Frontier on the Avalanche Web site
* Fans who purchase a 10-game package will earn frequent flyer points towards free airline tickets
“This exciting new partnership is a real victory for Frontier and we are proud to serve as the exclusive airline of these great teams,” said Frontier`s Vice President of Marketing and Planning Sean Menke. “Frontier, the Nuggets and the Avalanche share a desire to be the best in our league and to make our hometown proud, and for Frontier that means bringing the lowest fares, great sports and travel packages and outstanding customer service to the sports fans of Colorado.”
“This is a great pairing of two local Denver companies that both play at the top of their respective games,” said Tom Philand, senior vice president of marketing and corporate sales for Kroenke Sports Enterprises. “Kroenke Sports seeks to bring Denver the very best in sports and entertainment and we are excited to welcome Frontier as a partner because we know that they share in our desire to provide the Denver community with the best that our respective industries have to offer.”
About Frontier -
Currently in its tenth year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport with a fleet of 40 aircraft and employing approximately 3,500 aviation professionals. Frontier and its affiliate Frontier JetExpress currently serve 40 U.S. cities with 200 daily flights. Frontier`s maintenance and engineering department has received the Federal Aviation Administration`s highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for four consecutive years. In August 2003, Frontier ranked as one of the “Top 10 Domestic Airlines” as determined by readers of Travel + Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.