Song Makes It Easy to Enjoy Gourmet

8th Oct 2003

Song(TM), Delta Air Lines` new service developed to change customer expectations for high-quality, low-fare air travel, announced today that it will offer pre-order meals on all of Song`s 142 daily flights.
Available now, Song customers visiting up to 12 hours prior to their flights will be able to access Song`s popular gourmet in-flight menu and order selections for their travel dining. The diverse menu, created by Song Consulting Executive Chef Michel Nischan and executed by Gate Gourmet, a worldwide leader in airline catering, includes breakfast, lunch, dinner and snack options such as Stonyfield Farms Organic Yogurt, “Rock `n` Roll” Veggie Sushi, a Niman Ranch Roast Beef Fajita Wrap, Shaved Turkey on Foccacia, and an Asian Chicken Salad.
“Song is all about providing choices and convenience to our customers,” said Joanne Smith, vice president of marketing and customers for Song. ” We`re taking that to a new level, allowing customers to pre-order their food, so they can choose for themselves what they want on each and every flight.”
Song strives to meet air travelers` individual and ever-changing needs through a variety of innovations, including its popular in-flight food program, which offers fresh, wholesome, healthy and delicious cuisine to customers for a moderate cost. The pre-order offering, created by technology partner e-gatematrix, constitutes only a reservation of a selection, so there is no obligation or pre-purchase agreement should the customer decide to change their flight plans.
Song provides direct non-stop service between major cities in the Northeast United States and key Florida leisure destinations, plus Atlanta, Los Angeles, Las Vegas and San Juan. Utilizing a fleet of 36 199-seat, all-coach Boeing 757s, Song plans to offer 142 daily non-stop flights by the end of October. Additionally, Song presently serves all three New York metro area airports - JFK, Newark and LaGuardia - the only low-fare service to do so.
Song will meet air travelers` individual and ever-changing needs through a variety of innovations, several of which are industry firsts. These include:
—Regular updates to amenities and services based on customer feedback. Customers have the ability to vote on products and services via the Song Web site:

—Web site to allow passengers to find low fares across a range of dates. When searching for flights at, customers can instantly view additional low fares by selecting a wider range of dates rather than starting the search process from the beginning, for an experience that offers more information and flexibility.

—The most advanced in-flight entertainment technology available (starting installation in October 2003). Song is partnering with Matsushita Avionics Systems and EchoStar Communications Corporation (NASDAQ:DISH) and its DISH Network(TM) satellite TV service to provide a complement of on-board amenities, which will include:

—Personal video monitors at every seat with “touch screen” technology and credit card “swipe” capability.

—Live, all-digital satellite television programming from DISH Network.


—Digitally-streamed MP3 audio programming, which will allow passengers to create a personal play list from an extensive library of audio files.

—Pay-per-view programming available on demand, which will feature a wide-range of current offerings for all ages.

—Multi-player interactive games that allow play between passengers.

—Interactive iXplor moving map program with zoom capabilities and points of interest information.

—Connecting gate information broadcast directly to personal in-seat video monitors.

—Expandable in-flight entertainment technology, which will facilitate the opportunity to integrate additional services in the future such as in-flight shopping and on-line product purchase capabilities.

—Premium branded beverage and food choices available on-board for purchase, including:

—The “Song Sky High Martini” featuring Finlandia Vodka, with an olive, served in a signature martini glass.

—The “Song Twisted Madres,” a Southern Twist shaken with cranapple and orange juice.

—Lender`s bagels

—Yoplait and Stonyfield Farms organic yogurts

—Fresh, seasonal organic fruit

—Onboard credit card acceptance for in-flight service items.

—Complimentary Coca-Cola(R) products, including Dasani(R) water.

—A simple unrestricted low-fare pricing structure with most one-way fares expected to be no more than $299.(*) Song will provide customers simple, user-friendly pricing options, including 14-day, 7-day, 3-day, walk-up fares and sale fares. Fares will not require a Saturday-night stay.

—33 inches of seat pitch, or legroom, throughout the entire aircraft. This is the most pitch available from any low-fare service`s fleet and more than most major carriers.

—Frequent flyer benefits through the Delta SkyMiles(R) program and other partner programs.

—Simple, one-step connections with Delta`s worldwide service, including interline with SkyTeam(TM) members and other partner airlines.
All Song flights are operated by Delta Air Lines. - Song tickets can be purchased by visiting or by calling 1-800-FLY-SONG (1-800-359-7664).
Restrictions: Tickets are non-transferable. Seats are limited and fares may not be available on all flights. Tickets: Fares are one way. Round-trip purchase is not required. Except for tickets purchased on ticketing must be competed by midnight one day after the reservation is confirmed or at least 14/7/3/0 days prior to departure, whichever pricing selection occurs first. See for online ticket purchase requirements and restrictions. Min./Max. Stay: None. Cancellations/Refunds/Changes: Fares are nonrefundable. Delta may permit you to apply a portion of the fare value to future travel upon payment of applicable fees and fare difference, otherwise the ticket will have no value. Contact a Song agent or visit for details. Taxes/Fees: Fares do not include a USD 3.00 Federal Excise Tax that will be imposed on each flight segment in the passenger`s ticketed itinerary. A flight segment is defined as a takeoff and a landing. Fares do not include Passenger Facility Charge(s) of up to USD 18.00, depending on itinerary, and September 11th Security Fee of up to USD 10.00 per round-trip. For travel to/from San Juan, PR, a USD 13.40 International Departure and Arrival Tax applies. These fees are the responsibility of the passenger and must be paid at the time the ticket is purchased. Miscellaneous: Fares and rules are subject to change without notice. Other restrictions may apply.



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